GenAI Copywriter

Posted 6 Days Ago
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Toronto, ON
Mid level
AdTech • Marketing Tech
The Role
The GenAI Copywriter will create engaging content for luxury beauty brands while using AI tools to enhance creativity. Responsibilities include maintaining brand voice, developing innovative AI-assisted approaches, crafting narratives, and ensuring emotional connections with the audience.
Summary Generated by Built In

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: GenAI Copywriter

Location: Toronto, ON

About the Role: 

We're seeking a Copywriter who combines sophisticated writing craft with AI innovation to create compelling content for premium beauty and luxury brands. This role demands someone who can maintain distinctive brand voices while leveraging AI tools to enhance creative output and efficiency. 

What you will be doing: 

  • Craft compelling narratives and copy using Gen AI tools
  • Maintain premium brand tone of voice across all content
  • Develop innovative approaches to AI-assisted copywriting
  • Create content that resonates with luxury and beauty audiences
  • Ensure emotional connection in AI-enhanced writing
  • Ability to adapt tone for premium brands
  • Multilayered messaging capabilities
  • Emotional storytelling ability
  • Master Gen AI writing tools and platforms
  • Develop sophisticated prompting techniques
  • Optimize AI-generated copy for brand voice
  • Pioneer new approaches to AI content creation

What you need to be great in this role: 

  • 4-7 years copywriting experience
  • Proven experience in beauty or luxury sectors
  • Portfolio demonstrating premium writing capability
  • Experience with Gen AI writing tools
  • Track record of successful campaign work
  • Advanced prompting techniques
  • Content enhancement and refinement
  • Quality control processes
  • Style guide implementation
  • Innovation in AI applications

Req ID: 11989#LI-PS1 #LI-midsenior

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what’s possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations  


OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.

Top Skills

Gen Ai
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The Company
2,009 Employees
On-site Workplace
Year Founded: 2004

What We Do

Established in 2004, we are the first and only company to design, build and run bespoke in-house agencies and ecosystems for brands. Today, we create work that delivers business growth, fame and purpose for over 200 clients in 46 countries and counting.

Our unique model moves at the speed of modern business to drive change from the inside out; working smarter to make our clients’ money go further, and helping them build better solutions, systems and brands. Client solutions include Unilever’s U-Studio (a platform used by almost three-quarters of Unilever's brands globally), adidas’ off-shore hub and PepsiCo’s global digital team.

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