Field Marketing Manager

About AvePoint: 

Securing the Future. AvePoint is a global leader in data management and data governance, and over 21,000 customers worldwide rely on our solutions to modernize the digital workplace across Microsoft, Google, Salesforce and other collaboration environments. AvePoint’s global channel partner program includes over 3,500 managed service providers, value added resellers and systems integrators, with our solutions available in more than 100 cloud marketplaces. To learn more, visit www.avepoint.com.

At AvePoint, we are committed to investing in our people. Agility, passion and teamwork set us up to do our best work and foster a culture where you are empowered to craft your career, make an impact, and own (y)our future. Unleash the power of you!

Overview

Are you looking for a role with a creative, forward-thinking and innovative marketing team? This position is your opportunity to lead the advancement of AvePoint’s brand, demand and company value. 

What will you be doing? 

As a Field Marketing Manager, you will lead the development and execution of marketing plans for AvePoint’s business, in close collaboration with our sales teams and channel partners. This role will succeed on a deep understanding of demand generation, campaign management, field marketing, content creation, social media and channel marketing. 

 Your responsibilities will include: 

• Serving as the go-to marketing lead for creating territory-specific, integrated marketing plans that help meet this territory’s sales objectives 

• Event and Campaign Management: Oversee the planning, execution, and optimization of regional marketing campaigns, including trade shows, webinars, and corporate events - coordinating logistics, budgeting, and measuring success. 

• Driving sales enablement efforts in the field, helping sales teams drive their own demand and accelerate pipeline 

• Developing and executing pipeline acceleration activities in support of quarterly and yearly metrics 

• Representing regional needs during worldwide marketing program planning 

• Developing and executing multi-touch, integrated demand generation campaigns targeting territory specific accounts 

• Leveraging an integrated mix of social media, digital, physical & virtual events, content marketing, and other awareness-driving tactics to drive demand, awareness, and thought leadership 

• Market and Competitive Research: Monitor industry trends, competitors, and customer preferences in the region to adapt field strategies effectively and ensure alignment with broader marketing goals. 

 OK, I'm interested... but is this really the job for me? 

We look for people who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers. Bring your aptitude and build upon what you do best for our customers, partners, team, and you.

For this role, you are someone with impressive relationship-building skills, and possess the ability to speak the language of the business, translating marketing metrics into business drivers that Sales cares about. This is a heavily influential role, so the ability to communicate clearly, persuasively, and assertively is a must. 

Other qualities you will need to be a fit for this role include: 

• BA/BS degree 

• +7 years in field marketing, channel marketing, demand generation, or digital marketing specifically in the B2B space 

• +5 years of experience executing demand generation campaigns 

• Marketing knowledge in the IT/Software space 

• Experience in tracking and measuring marketing events, programs, and metrics 

• Strong written and verbal communication skills 

• Business savvy with an expertise of liaising with stakeholders to meet marketing objectives 

• Organized and meticulous, with proven ability to handle multiple tasks in a fast-paced environment 

• Very personable and professional demeanor 

AvePoint is proud to employ talent from many different backgrounds, experiences, and identities. We believe that diversity and inclusion drives our success and is at the core of how we hire, communicate, and collaborate to deliver value and excellence. We are committed to fostering an environment where people can bring their whole selves to work and feel a sense of belonging, and we continue to work toward creating a workforce that represents the diversity of our customers and communities.  

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