Field Marketing Manager - Insurance

Arctic Wolf, with its unicorn valuation, is the leader in security operations in an exciting and fast-growing industry—cybersecurity. We have won countless awards for our excellence in security operations and remain dedicated to providing an industry-leading customer and employee experience.

Our mission is simple: End Cyber Risk. We’re looking for a Field Marketing Manager to be a part of making this happen.

About the Role

The Field Marketing Manager serves as the marketing expert, collaborating closely with account teams, including account executives, account representatives, and top tier channel/broker partners. This role is also responsible for communicating field-level insights to the broader marketing team to ensure that messaging, content and demand generation programs meet the needs of the region.

Responsibilities

• Create quarterly marketing plans that generate demand and increase funnel velocity in assigned territory using input from local sales team

• Continuously engage with sales teams to coordinate, communicate, and maximize impact of marketing initiatives

• Research, design and coordinate regional and partner events that delight and engage prospective customers—from planning and logistics to post-event follow up with a focus on content development and delivery

• Develop a formal methodology and practice to collect, share, field, and prioritize insights back with corporate marketing team to help optimize messaging, programs and tactics

• Collaborate with top-tier channel/broker partners to develop programs that open up opportunities with their customer base

• Evaluate and negotiate with vendors including venues, direct mail providers, etc., and actively project manage vendor relations as designated

• Manage and balance assigned field and partner marketing budget for territory; evaluate results against goals and use learnings to drive improvement

Who You Are

• Ability to effectively leverage marketing automation tools, project management software, and Salesforce to build campaigns and track performance

• Knowledge of the B2B marketplace, channel partner ecosystems, and field marketing methodologies

• Strong analytical skills; ability to measure effectiveness of programs and extract actionable insights

• Demonstrated ability to build effective working relationships with sales leaders and sales team members

• Deep understanding of marketing/sales funnel and methods by which to achieve opportunity targets

• Ability to be flexible with new go to market plans and being nimble with change as new teams form and strategies evolve.

Minimum Qualifications​

• Bachelors degree in Marketing, Business, English or Communications

• 5-7 years proven experience in B2B field or partner marketing

• Demonstrated ability to build effective working relationships with sales leaders and sales team members

Preferred Qualifications

• Experience working for cloud services/security technology company with mid-market focus a plus

About Arctic Wolf

At Arctic Wolf we’re cultivating a collaborative and productive work environment that welcomes a diversity of backgrounds, cultures, and ideas to make our teams even stronger as we grow globally. We’ve been named among the list of Top Workplaces in USA, Minnesota (2021-2024), and Texas (2023-2024), Best Places to Work San Antonio (2023, 2024) and Minneapolis/St. Paul (2022-2024), as well as  on Fortune’s Best Place to Work for Millennials (2023) and Top Technology Workplace (2023) lists.

Our Values

Arctic Wolf recognizes that success comes from delighting our customers, so we work together to ensure that happens every day. We believe in diversity and inclusion, and truly value the unique qualities and unique perspectives all employees bring to the organization. And we appreciate that—by protecting people’s and organizations’ sensitive data and seeking to end cyber risk— we get to work in an industry that is fundamental to the greater good. 

We celebrate unique perspectives by creating a platform for all voices to be heard through our Pack Unity program. We encourage all employees to join or create a new alliance. See more about our Pack Unity here.  

We also believe and practice corporate responsibility, and have recently joined the Pledge 1% Movement, ensuring that we continue to give back to our community. We know that through our mission to End Cyber Risk we will continue to engage and give back to our communities. 

All wolves receive compelling compensation and benefits packages, including: 

• Equity for all employees

• Flexible time off, paid volunteer days, and paid parental leave

• 401k matching program

• Enhanced maternity leave and fertility support services

• Robust Employee Assistance Program (EAP) for mental health services

• Training and career development programs

Arctic Wolf is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics, or any other basis forbidden under federal, provincial, or local law. Arctic Wolf is committed to fostering a welcoming, accessible, respectful, and inclusive environment ensuring equal access and participation for people with disabilities. As such, we strive to make our entire employee experience as accessible as possible and provide accommodations as required for candidates and employees with disabilities and/or other specific needs where possible. Please let us know if you require any accommodations by emailing [email protected]. 

Security Requirements

• Conducts duties and responsibilities in accordance with AWN’s Information Security policies, standards, processes and controls to protect the confidentiality, integrity and availability of AWN business information (in accordance with our employee handbook and corporate policies).

• Background checks are required for this position. 

• This position may require access to information protected under U.S. export control laws and regulations, including the Export Administration Regulations (“EAR”). Please note that, if applicable, an offer for employment will be conditioned on authorization to receive software or technology controlled under these U.S. export control laws and regulations.