Field Marketing, Director

Who We Are

At Kyndryl, we design, build, manage and modernize the mission-critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

The Role

As the leader of Field Marketing, you will play a pivotal role in pioneering and creating new markets. You will define account-based marketing strategies, combining solution marketing, branding, and campaign tactics to plan and execute based on market and customer needs.
 

You will lead Kyndryl's market thought leadership and expand influence on target accounts.

You will build and enhance relationships with customers, leveraging strong communication and influence to form effective partnerships that improve decision-making and business outcomes.
 

Collaborating with the marketing team, you will identify the most effective marketing messages, value propositions, content, channels, and calls to action for each top target account/target segment.
 

Working closely with core marketing functions, you will develop targeted campaign concepts, custom content requirements, test messaging, and creative development to enhance brand awareness at the account level, increase conversion rates, and shorten sales cycles.
 

You will work closely with sales to develop account-focused marketing plans that build and strengthen relationships, reputation, and revenue.
 

Throughout the program, you will track the KPIs outlined in the marketing plans, measuring and optimizing the ongoing impact on reputation, relationships, and ultimately, business growth.
 

You will collaborate with other department leaders and colleagues across the organization, earning trust and maintaining strong relationships.

Your Future at Kyndryl
Every position at Kyndryl offers a way forward to grow your career. We have opportunities that you won’t find anywhere else, including hands-on experience, learning opportunities, and certification programs. Whether you want to broaden your knowledge base or narrow your scope and specialize in a specific sector, you can find your opportunity here.

Who You Are

Required Skills and Experience
• Native Japanese speaker with excellent writing skills, and business-level proficiency in English.
• 10+ years of demonstrated experience in creating and executing effective marketing plan 
• Meaningful experience partnering with sales and senior business executives internally as well as with customers / prospects to deliver results. 
• Extensive experience working with cross-functional teams and developing new and innovative marketing programs in a B2B environment. 
• Strong understanding of demand generation and a background of owning campaigns and driving 
success. 
• Excellent written & verbal communications; strong executive communications and negotiation 
 
Skills 
• Strong business acumen and strategic thinking skills 
• Self-starter, problem solver, highly responsible, deadline-oriented, and independent 
• Thrives in metrics and data-driven environments 
• Thrives in a fast-paced environment, and is able to multitask, prioritize projects and communicate priorities to partners. 
• Background orchestrating cross-functional projects with high energy, trustworthy, creative, and  “get it done” mentality.
Preferred Skills and Experience
•Bachelor's degree in marketing, business, or a related field
•Previous professional experience in a sales role

Being You

Diversity is a whole lot more than what we look like or where we come from, it’s how we think and who we are. We welcome people of all cultures, backgrounds, and experiences. But we’re not doing it single-handily: Our Kyndryl Inclusion Networks are only one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication to welcoming everyone into our company means that Kyndryl gives you – and everyone next to you – the ability to bring your whole self to work, individually and collectively, and support the activation of our equitable culture. That’s the Kyndryl Way.

What You Can Expect

With state-of-the-art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, new relationships, new processes, and new value. Kyndryl cares about your well-being and prides itself on offering benefits that give you choice, reflect the diversity of our employees and support you and your family through the moments that matter – wherever you are in your life journey. Our employee learning programs give you access to the best learning in the industry to receive certifications, including Microsoft, Google, Amazon, Skillsoft, and many more. Through our company-wide volunteering and giving platform, you can donate, start fundraisers, volunteer, and search over 2 million non-profit organizations.  At Kyndryl, we invest heavily in you, we want you to succeed so that together, we will all succeed.

Get Referred!

If you know someone that works at Kyndryl, when asked ‘How Did You Hear About Us’ during the application process, select ‘Employee Referral’ and enter your contact's Kyndryl email address.