WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
OVERVIEW
Reporting to the Senior Director of Experiential and Partnerships, the ideal candidate is a passionate, organized individual who thrives in a fast-paced environment, has a strong background in event production, and excels at turning strategic visions into best-in-class experiences from concept to conception.
RESPONSIBILITIES
Experiential Strategy & Execution
- Partner with the Senior Director of Experiential and Partnerships to execute a comprehensive experiential marketing calendar that aligns with brand initiatives.
- Own end-to-end event production, ensuring flawless execution across ideation, logistics, and on-site activation.
- Collaborate cross-functionally with Influencer, PR, Social, Hospitality, Retail, and Digital teams to create immersive, 360-degree brand experiences.
- Identify new partnership opportunities that align with brand goals and create added value for event executions.
Event Production & Logistics
- Work alongside the Senior Director to oversee all aspects of event production, including vendor sourcing, contract negotiations, venue coordination, run-of-show development, and on-site execution.
- Maintain oversight of budgets, timelines, and production schedules, optimizing resources for efficiency and impact.
- Manage event logistics such as timelines, ROS, budgets, product sample orders, and experiential touchpoints while ensuring cost-saving measures.
- Develop and execute contingency plans to troubleshoot and problem-solve in real-time during activations.
- Negotiate contracts and deliverables to maximize value for experiential activations
. Performance Analysis & Reporting
- Work alongside the Senior Director to define and track key performance indicators (KPIs) to measure the success of experiential marketing campaigns.
- Assist in the organization of post-event recaps with data-driven insights and recommendations for continuous improvement.
- Develop reports on event impact, engagement, and ROI to inform future strategies.
Innovation & Industry Awareness
- Stay ahead of emerging trends, technologies, and experiential marketing innovations to bring fresh, forward-thinking ideas to the team.
- Research and analyze competitor activations, identifying opportunities for differentiation and brand elevation.
REQUIREMENTS
- 5+ years of manager experience in experiential marketing, event production, and project management.
- Proven ability to execute large-scale, high-touch experiential activations from concept to completion.
- Strong project management skills with the ability to manage multiple concurrent projects under tight deadlines.
- Exceptional communication, negotiation, and relationship-building skills, with a solutions-oriented mindset.
- Experience working cross-functionally across departments, including PR, Influencer, Creative, and Social teams.
- Proficiency in Microsoft Office Suite, Canva, Pitch, and project management tools (e.g., Asana)
- Ability to travel as needed, including weekends, for event execution and on-site coordination.
The base salary range for this position is $90,000-$110,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, long term incentives, a PTO policy, and many other progressive benefits.
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What We Do
Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
That’s why we started Alo —to spread good: to anyone who is experiencing the transformative power of yoga, to the world’s best yogis who wear Alo to practice because it’s the only line that actually elevates their practice, to the celebrities and the fashion-forward who wear Alo because it’s the perfect street brand, comfortable, contemporary and decidedly not just for the mat.
Creating garments that carry over to the street, into a life lived consciously, takes mindful movement one step further: a beautiful life celebrated with beautiful design. Capturing what’s trending in contemporary fashion with both the women’s and men’s collections makes it so Alo can travel beyond the studio. Luxury meets performance in every collection.
Mindful movement carries over to life at Alo, where there’s a solar-powered office, yoga five days a week for employees at our on-site gym, electric-car charging stations, an advanced recycling program that reduces waste to that of a small household, and meetings outside by the fountains in our meditative Zen garden. We have a gong. And we use it. Our stores are designed to be places to commune—people and ideas mingle over organic juice, kombucha and coffee. And the airy yoga studio and roof deck at our Beverly Hills flagship store is where it’s really happening. There’s even a super-sized cosmic mural on one wall—come by for some astral travel (or just to take an Instagram pic).
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