EverPro - Senior Lifecycle Marketing Manager (Remote)

EverCommerce [Nasdaq: EVCM] is a leading service commerce platform, providing vertically tailored, integrated SaaS solutions that help more than 600,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Our modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. Specializing in Home & Field Services, Health Services, and Fitness & Wellness industries, EverCommerce solutions include end-to-end business management software, embedded payment acceptance, marketing technology, and customer engagement applications. 
 
We are building an extraordinary company and looking for talented, energetic, and motivated people to join our team. You can learn more about our Company, Culture and Values here: https://www.evercommerce.com/about-us/careers/ 
 
We are looking for a Senior Marketing Manager, Lifecycle to join our EverPro Marketing team, the largest portfolio of our EverCommerce organization, focusing on solving the needs of Home and Field Service professionals. In this role, you will be tasked with becoming an expert in Mobile Invoicing software as it relates to our portfolio, hyper-focused on owning, creating, executing, and optimizing multi-channel campaigns that empower customers, encourage feature adoption, and ultimately achieve revenue expansion goals. This position will serve a portfolio of two fast-growing Mobile Invoicing apps: Joist and Invoice Simple.

This role requires a data-driven approach and B2B SaaS knowledge. Experience within a Product-Led Growth environment (PLG) – or with our marketing automation platform, Braze – are a plus!

You must possess the ability to lead a team, establish relationships, and prove value alongside Product and Customer Success. Together, you will drive needle-moving initiatives that help the business grow. As Senior Marketing Manager, you will directly manage a team of five marketers and collaborate closely with marketing channel-specific SMEs to improve funnel health, speed to conversion, and overall revenue growth for the EverPro Mobile Invoicing portfolio.

Key Responsibilities: 

Customer Lifecycle Strategy: 

• Develop and implement end-to-end customer lifecycle strategies across two software solutions, in alignment with EverPro’s business goals, focusing on engaging customers for scalable product onboarding, adoption, retention, and loyalty.
• Identify gaps and prioritize opportunities in the customer lifecycle, including managing the development of email marketing, paid media, SEO, content, social media, and website content as needed to meet the customer where they are.

Marketing Automation Campaign Strategy: 

• Ideate and build consensus around integrated marketing automation strategies, facilitating cross-functional collaboration, identifying messaging value propositions, and mapping each touch in the customer’s journey.
• Create targeted and segmented campaigns within our Marketing Automation Platform (MAP), Braze to identify, nurture, and convert high-value customers in collaboration with Sales, Product, and Customer Success teams.
• Lead a team of five customer marketers to deliver the creation of compelling assets and messaging tailored to specific audience segments and customer journey stages; requires strong project management and communication skills.

• Ensure the maintenance of best-in-class marketing automation tools, including enriching Customer Data Platform (CDP) connections with our MAP to drive improved customer audience segmentation, message triggering, and performance tracking.

Customer Nurturing & Feature Adoption: 

• This role emphasizes the need to build, optimize, and manage nurture programs that effectively engage customers who run their small businesses using our app software. You will be expected to achieve and exceed target KPIs for customer satisfaction, lifetime value of invoicing subscriptions, adoption of payment features, and churn prevention.
• Monitor feature adoption and conversion rates at each funnel stage, optimizing processes and content to ensure maximum efficiency and alignment with Product and Customer Success.

Analytics & Reporting: 

• Establish clear, measurable KPIs with a tracking plan for each campaign, collaborating with cross-functional teams to align lifecycle marketing strategies with business goals.
• Analyzed lifecycle campaign performance data, providing actionable insights to optimize future collaborations and maximize ROI.
• Regularly report on KPIs, campaign ROI, and revenue contribution using platforms like Braze, Heap, Amplitude, Periscope, and Looker.

Customer Success, Sales & Marketing Readiness: 

• Work closely with cross-functional leadership to ensure lifecycle strategies align with PLG priorities. Collaborate on target account lists, qualifying warm customers for upsell, and implementing processes to capture revenue from subscriptions and payments.
• Maintain regular communication channels to gather feedback from Product, Sales and Customer Success leaders on campaign effectiveness, messaging relevance, and customer sentiment. Use insights to adjust marketing strategies and continuously optimize campaigns to meet business objectives.
• Collaborate with marketing channel SMEs to create relevant, high-impact campaign assets including case studies, solution briefs, and demo scripts. Prepare internal presentations to share and invite feedback on campaign assets.
• Collaborate closely with our Product Marketing Managers to gather insights on market trends, customer needs, and competitor positioning, ensuring all stakeholders have the most up-to-date information to engage customers effectively.
• Potential to manage agency partner relationships to deliver innovative campaigns, tracking budgets and KPIs, and developing reporting to ensure shared accountability around business objectives with target investments met or exceeded.

Continuous Optimization & Innovation: 

• Adopt a mindset of testing, proving, analyzing, learning, and refining initiatives and tactics; determine winnnig content, channels, and targeting based on A/B testing and performance results.
• Stay current with industry trends, emerging digital marketing strategies, and competitor activities to keep EverPro’s Mobile Invoicing solution marketing efforts innovative and effective.

Qualifications: 

• Bachelor’s degree in Marketing, Business, or a related field; advanced degree a plus. 
• 7+ years of experience in B2B marketing, in SaaS or technology, with a proven track record of growing and maintaining a healthy customer base. 
• Working knowledge of invoicing solutions, mobile apps, or experience marketing to service-based SMBs are highly desirable.
• Deep expertise with marketing automation platforms and demand generation tools (Braze or similar: e.g. Marketo, Hubspot, Pendo, etc.).
• Proven success in managing several direct reports in a highly collaborative environment that values accountability and adaptability.
• A track record of strategizing and executing highly effective omni-channel nurture campaigns and customer loyalty programs.
• Strong analytical and quantitative skills with a focus on using data to drive insights and optimize existing campaigns, leveraging industry trends, market, and channel expansion opportunities.
• Excellent communication and project management skills with the ability to build relationships, earn trust, and gain consensus cross-functionally.
•  Ability to multi-task and prioritize effectively in a fast-paced, highly matrixed environment.
• Outstanding communication, interpersonal, and presentation skills.
• Excellent time and team management skills.

Where:
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the United States or Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America. 
 
Benefits and Perks:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
• Robust wellness benefits, including an annual wellness stipend
• Flexible and generous (FTO) time-off
• Employee Stock Purchase Program
• Registered Retirement Savings Plan (RRSP) with 4% company match 

 
 Compensation:

The target compensation for this position is $110 - $125k per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.