Employer Brand Specialist

Job Description

About Zendesk:
Zendesk is a customer service platform built to help companies provide a seamless and personalized experience. As a global leader in customer service and engagement solutions, we believe in creating a dynamic, inclusive, and creative environment where employees can thrive. Our culture is founded on collaboration, transparency, and growth, and we are looking for passionate individuals to join our mission of transforming customer service into customer happiness.

Position Overview:
As an Employer Brand Specialist at Zendesk in Krakow, Poland, you will play a key role in shaping and communicating the Zendesk employee value proposition (EVP) to attract top-tier talent to our global offices. This role requires a blend of creativity, strategic thinking, and digital marketing expertise to develop compelling employer brand campaigns that resonate with potential candidates in the local market and beyond.

You will work closely with the Talent Acquisition (TA) team and other internal stakeholders to drive innovative recruitment marketing efforts and build Zendesk's reputation as an employer of choice. Your impact will directly contribute to enhancing our ability to attract, engage, and retain the best talent for Zendesk’s growth and success.

Key Responsibilities:

• Employer Brand Strategy:
  Develop and execute localized employer branding strategies for the Krakow office that align with Zendesk’s global employer brand vision and values. Tailor messaging to attract diverse talent in key talent pools.

• Content Creation:
  Create compelling, high-quality content (such as social media posts, videos, blogs, and testimonials) that highlights the unique culture and values of Zendesk in Krakow. This includes showcasing employee stories, company events, and key initiatives that resonate with prospective candidates.

• Digital Marketing & Campaigns:
  Lead and execute targeted recruitment marketing campaigns across various digital channels (LinkedIn, Glassdoor, social media, job boards, etc.). Optimize campaigns using analytics and insights to measure impact and refine strategies.

• Employer Brand Partnerships:
  Build relationships with external partners (universities, industry organizations, etc.) to promote Zendesk’s employer brand in Krakow. Represent Zendesk at local career fairs, networking events, and speaking engagements.

• Internal Collaboration:
  Collaborate closely with the Talent Acquisition team to ensure that recruitment processes are aligned with the employer brand. Work with the HR and Marketing teams to ensure a consistent and authentic employee experience.

• Research & Insights:
  Conduct market research to gather insights on talent trends, competitor employer branding strategies, and candidate perceptions of Zendesk. Use data to continuously refine and improve employer brand initiatives.

Qualifications:

• Experience:
  3-5 years of experience in employer branding, recruitment marketing, or talent acquisition. Previous experience in the tech or SaaS industry is a plus.

• Skills:
  Strong written and verbal communication skills in English & Polish (other language skills are a plus). Expertise in digital marketing, social media strategies, and content creation. Proficiency in analytics tools (Google Analytics, LinkedIn Insights, etc.) and recruitment software.

• Creativity & Innovation:
  A creative thinker who can develop unique campaigns and content to attract diverse talent. Ability to think outside the box and experiment with new approaches to engage prospective candidates.

• Collaboration:
  A team player with the ability to work effectively with cross-functional teams, including Talent Acquisition, HR, Marketing, and leadership.

• Passion for People:
  A genuine passion for enhancing the candidate experience and building an inclusive, diverse, and positive work environment.

Why Zendesk?
At Zendesk, we offer an inclusive and dynamic workplace where every employee has the opportunity to make a real impact. We provide competitive benefits, opportunities for professional development, and a vibrant, people-centric culture. Join us as we continue to innovate and shape the future of customer service.

Zendesk is an Equal Opportunity Employer.

We are committed to creating a diverse environment and are proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.