Director, Brand Communications (Multicultural)

We are looking for a Director to guide the day-to-day strategic counsel for multicultural marketing initiatives for a Major Beauty Brand as well as providing guidance on how to shape national campaigns to effectively reach (and resonate with) diverse audiences. 

This role will give you a rare opportunity to be in an in-house+agency hybrid environment, dedicated to shaping the creative PR efforts for a globally recognized beauty brand.

With 7-9+ years of experience, we’re looking for someone who has developed strong media relationships and has a track record of success securing meaningful placements with top tier outlets including, but not limited to Essence, Ebony, Blavity, Hello Beautiful, Allure, Byrdie and more. This role executes brand programming with excellence, and provides expertise on how to stay ahead in a rapidly changing earned media landscape. 

This role will also be a key client point of contact, updating clients on the status of our work, reacting to feedback and being a great partner. The role also supports senior team members for higher-level campaign projects: contribute original creative ideas, support strategy development, write messaging documents, and coordinate with an inter-agency team. Campaigns have a dual emphasis on mission-driven, DEI work as well as ingredients-driven product storytelling. 

Note: This role is based in our NYC office, working two days a week in the office on a hybrid schedule. 

How you’ll make an impact:

• Drive long-term strategy and create tentpole campaigns with a strong focus on how to communicate with diverse audiences. 
• Build strong rapport with client and interagency partners, operating as a lead contact 
• Establish and maintain warm relationships with consumer media in print, digital, podcast, and broadcast, leading to regular placements as well as feature stories. 
• Originate out-of-the-box ideas that strengthen client’s marketplace positioning 
• Manage in all directions to make sure everyone is appropriately briefed and projects run smoothly
• Furnish insights that capture both quantitative and qualitative results, acknowledging major wins, lessons learned, and moments of impact delivered by the team
• Develop strategies and relationships to earn placements beyond .com
• Mentor our strong and capable junior team, helping them flourish into future leaders

Why we’ll love you:

• You have 7-9+ years of experience within an agency or in house setting focused on media relations, or public relations with client leadership experience and proven warm reporter relationships
• You are knowledgeable and passionate about telling stories that resonate with Black/ African American audiences via earned media tactics. 
• You know about trends, communities and events with before others, generating campaign suggestions that connect these emerging concepts to client initiatives
• You will have experience working within a cross functional internal or external partners or within an IAT 
• You are organizationally strong. You plan and delegate in a productive manner, focusing on key priorities
• You love coming up with new experimental ways for everything from pitch angles to events to storytelling through brand partnerships

Why you’ll love us:

• Atypical Time: a generous PTO plan that scales with tenure in addition to Summer Fridays, Day of Rests for mental health, Caregiving days, and time off for Unsick Days dedicated to preventative care. 
• Dedicated Time Each Day for Deep Work: Our unique Smalls In Sync program carves out daily time for you to collaborate with colleagues as well as have the space to get your strategic, solo work done.
• We invest in you: We have a 100% employer covered medical plan, contribute to your 401k (whether you decide to contribute or not), in addition to dental, vision, data plans / home WiFi, and daily commute. We budget for you to network each month as well as reimburse professional development as it applies to roles, from InDesign to public speaking.
• A strong culture: We have an employee-led committee that determines company policy together and another dedicated to planning our weekly celebrations and quarterly outings (virtual or otherwise), book clubs and employee-coached trivia & intramural activities, a pet-friendly office when we’re not remote, a penchant for karaoke, and we’ve even taken our staff on vacations overseas.

At Small Girls PR, fairness and equity are incredibly important factors throughout our hiring process. As a result, we work within salary bands to ensure our teams are compensated fairly. As a result, we have a set salary threshold for each role to ensure our teams are compensated equitably. Depending on experience, the salary threshold is $120,000 - $120,000. 

If you feel strongly that we are not aligned in terms of compensation, we highly recommend applying and discussing further with our Talent Acquisition team should we determine there could be a mutual fit! 

Don’t meet every single requirement for this role? Studies have shown that women and BIPOC are less likely to apply to jobs if they don’t meet every single qualification listed. At SGPR we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

We are a diverse and high performing company that is dedicated to creating an inspiring workplace for all. It is the policy of Small Girls PR to provide equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.