Digital Strategist

If you’re looking for a full-service agency that’s shaking up the marketing landscape and creating momentum– you’re in the right place. At Hiebing, we’re a passionate, full-service crew fueled by curiosity, dedicated to doing great work and good deeds. Collaboration is second nature for our teams in both Madison and Austin. They work together to craft meaningful stories for brands we love and pro bono causes we believe in across the country. We believe in the power of our “We Before Me” credo, where the team always has your back and your voice is amplified by others building on your great ideas with a “Yes And”. Think you’d thrive here? Come join the vibe!

SUMMARY

We are seeking a digital strategist to serve as the lead on a variety of digital projects, including website production, mobile applications, email, social and integrated marketing campaigns for our clients. The digital producer is the liaison between our clients and the technical and creative teams. In this role, you’ll be responsible for first gathering/analyzing data and client requirements, then working with the technical team to create and deliver a plan that meets those requirements. Next, you’ll run logistics on the project and oversee the team’s efforts to carry out the plan you created in a timely and profitable way. Finally, you’ll deliver the finished product to the client and work to ensure client satisfaction.

A successful digital strategist at Hiebing is a helpful mentor, team partner and client partner all rolled into one. You must have a solid understanding of agile methodologies, a passion for technology and the digital space, and intelligently speak the language and interpret and document technical requirements. We are seeking a candidate who has previous familiarity with digital marketing tactics, technologies and vendors.

RESPONSIBILITIES:

• Obtain a holistic understanding of client goals and objectives to develop a strategic digital marketing plan that helps meet those goals, using data and insights at the center point
• Work directly with clients and internal teams to gather functional and technical requirements (etg., third-party software integration and dependencies) to define detailed project plans and timelines
• Manage the execution of digital projects from start to finish and put learnings into action for future projects
• Manage cross-functional teams. Work to ensure resources are in place. Holds others accountable for deliverables
• Manage, monitor and maintain the project scope, and communicate status of scope to team members

QUALIFICATIONS:

• 3+ years experience in digital marketing or similar web/technology-related field, including 
• Polite but assertive—able to take charge and drive progress. A bias for action and hustle
• Able to juggle multiple projects, work within deadlines and budgets and proactively manage them in a fast-paced agency setting
• Background in digital web development processes (basic understanding of HTML, JS, CSS, PHP, MySQL and web infrastructure a plus)
• Knowledge or experience with agile methodologies
• Passion for online marketing and staying current with relevant industry issues and trends
• Can deliver instructions in a clear and concise manner, providing proper materials and documentation when necessary
• Can think clearly and diplomatically when participating in a discussion to field complex or sensitive questions from internal groups
• Experience with various project management platforms a plus
• Agency experience desired
• Ability to work hybrid in an open-office environment
• Ability to work in the United States without requiring sponsorship now or in the future