ValleyCentral's advertising team is adding an experienced Digital Specialist in the Rio Grande Valley to support our growth! If you're hard-working and love being part of a winning team we want to hear from you!
Job Responsibilities:
* Works with Account Executives and Clients to develop and execute digital forward go-to-market advertising strategies and tactics that result in meeting and exceeding campaign goals.
* Develop media strategies for growth based on overall advertiser goals/objectives.
* Research client products, services, and current strategies to identify new opportunities for marketing and advertising campaigns.
*Ability to articulate benefits of various advertising platforms including Broadcast Television, Programmatic, OTT/CTV, Search and Social, and other emerging ad tech tactics and platform.
* Train and collaborate with Account Executives to enhance their understanding of digital products.
* Proven ability to work in a fast paced and deadline-oriented business.
Requirements & Skills:
* BA or BS in Business Marketing, Advertising or Communications preferred
* 2+ years of digital marketing or media sales preferred
* Significant knowledge of the local digital marketing services product offering and effective use for clients
* Motivated, enthusiastic, self-starter who can work effectively both independently and collaborating in a team environment
*Effective communication and client presentation skills
* Excellent follow-up, strong organizational skills and attention to detail
* Proven ability to meet and exceed sales goals
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What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
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