Digital Producer

Posted 9 Days Ago
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East Syracuse, NY
Entry level
Digital Media • News + Entertainment
The Role
The Digital Producer at NewsChannel 9 WSYR-TV will lead the transition to multi-platform newsrooms, create and edit original content, manage social media engagement, optimize digital assets, and perform copy editing tasks. They will collaborate in a fast-paced environment to grow audiences and reinforce brand recognition through various digital platforms.
Summary Generated by Built In

NewsChannel 9 WSYR-TV an immediate opening for a Digital Producer for its award-winning website and digital platforms. LocalSYR.com has received multiple honors, including the 2014 Regional Edward R. Murrow Award.

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

  • Develops and leads winning strategy for station content
  • Expert understanding of Facebook, Twitter, and other social media platforms
  • Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
  • Use the station’s Social Media and Website to build and reinforce brand recognition and drive viewers to television
  • Strong writing and editing skills, with attention to detail and knowledge of AP style
  • Proficiency in web content management systems such as WordPress
  • Must be able to work independently and collaboratively in a fast-paced environment
  • Knowledge of online news journalism and best practices
  • Basic clipping and editing of video for digital delivery
  • Optimizing on-air assets for our various digital platforms
  • Determine a story’s emphasis, length, format and organizes material accordingly
  • Creates engaging stories, videos and imagery for our viewers specific to platforms
  • Posting updates and content to our station’s website and social media handles
  • Flexibility with working any and all shifts, including nights and/or weekends
  • Copy editing and correcting content across our various digital platforms
  • Gathers information through research, interviews, experience, or attendance of events
  • Ensures that all content meets station standards for integrity and production quality
  • Advanced experience with Instagram, TikTok and other short-video platforms preferred. 
  • Perform other duties as assigned
  • Bachelor's degree in journalism and newsroom experience preferred
  • Compensation $16.50/hour commensurate with applicant’s experience and skill level.

Education Requirements

Bachelor’s Degree

Typical day

This individual will need to maintain awareness of external social media conversations and manage our own posts across all accounts through the day while also scheduling holdable content for off hours. Regular metric analysis and reporting will result in constant updates to strategy that need to be communicated, likely focusing on updated messaging to different groups weekly. This individual will also play a central role in the execution of our evolving newsletter strategy.

Measurements of success

Deliver stories quickly, accurately, and often.

Provide a central role in story idea discovery and generation for the local and regional team.

Consistently seek to grow audience to your bylined stories.

Grow the social media base of the station and regularly promote links to stories.

COMPENSATION - $16.50/hour commensurate with applicant’s experience and skill level.

NewsChannel 9 WSYR-TV is an Equal Opportunity Employer

Top Skills

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The Company
HQ: Irving, TX
5,001 Employees
On-site Workplace
Year Founded: 1996

What We Do

Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.

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