Digital Marketing Strategist

Company Description

Wonderful Pistachios is the world's largest pistachio processor and marketer. Located in California's Central Valley, our nuts are Non-GMO Project Verified and sustainably harvested, providing a smart, healthy choice for consumers around the world. Wonderful Pistachios are the original plant-based protein, and are a tasty tribute to snacking done right. Wonderful Pistachios’ iconic “Get Crackin” ads demonstrate how great taste and healthy habits can go hand in hand. 

Are you a proven Digital Marketing leader with a strong background in Amazon advertising? We're seeking a Digital Marketing Strategist to join our eCommerce team. This Digital Marketing Strategist will have the opportunity to lead our digital marketing strategy and campaigns for our iconic, industry leading brands, such as FIJI Water and Wonderful Pistachios & Almonds. Driving sales across Amazon, Instacart and our click and mortar customers. 

This position will be based at our West Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

Job Description

• Lead strategy, planning, budgeting and execution of full funnel programs that drive sales growth across Amazon, Instacart and other eCommerce marketplaces.
• Establish, deliver and report on financial metrics for digital marketing campaigns.
• Build, monitor, and manage sponsored ads.
• Partner with brand and marketing teams on creative assets for display ads.
• Support the sales team on their retail customers’ eCommerce capabilities and requirements.
• Collaborate with the media team and digital agencies to manage DSP.
• Execute and optimize programmatic advertising campaigns within Amazon DSP, focusing on achieving client KPIs and maximizing ROI. This includes campaign setup, targeting, bidding strategies, and ongoing performance monitoring.
• Analyze campaign performance data, identify trends and insights, and implement optimizations to improve campaign effectiveness. This includes A/B testing, audience refinement, and bid adjustments.
• Collaborate with marketing teams to develop programmatic advertising strategies aligned with overall marketing objectives. This involves understanding client goals, target audience, and product offerings.
• Provide insights into digital grocery industry, staying up-to-date on digital advertising trends to build and maintain competitive advantage in the online space.

Qualifications

• 5 or more years of progressive experience developing and executing digital advertising strategies.
• Must have working knowledge of Amazon campaign creation and management. 
• Experience with a mix of platforms and software would be useful such as PromoteIQ, CitrusAd, Helium10 etc.
• Experience with programmatic ads.
• Deep understanding of the Amazon DSP platform, including audience targeting options (e.g., product targeting, contextual targeting, audience lists), bidding strategies, reporting capabilities, and integrations with other Amazon services.
• Demonstrates a curiosity for the latest eCommerce trends and understands how to test and evaluate different waves of ad theory and algorithm changes.
• Bachelor's Degree required; MBA or M.S. preferred.
• CPG food & beverage industry experience preferred.
• Strong analytical skills and an ability to use data to formulate profitability driven decisions.
• Ability to collaborate cross functionally, build effective relationships and influence decision making both internally and externally to achieve business goals.
• Excel at storytelling and presenting diverse information in a clear, concise manner with a data-supported point of view; executive presentation experience a plus.
• Good working knowledge of Microsoft Office applications with advanced Excel and PowerPoint skills; modeling and advanced functions a plus.

Pay Range: $105,000 - $115,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

Additional Information

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities. Wonderful CSR
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Headquartered in Los Angeles, The Wonderful Company is a privately held $6 billion company dedicated to harvesting health around the world through its iconic consumer brands. The company’s 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company’s market share: Wonderful Pistachios® is America’s No. 1 tree nut and America’s fastest-growing snack; Wonderful® Halos® is the No. 1 mandarin orange in America; POM Wonderful® is the No. 1 100% pomegranate brand in America; FIJI® Water is America’s No. 1 premium imported bottled water brand; and JUSTIN® Wine has the No. 1 Cabernet Sauvignon in California.

Wonderful Pistachios is part of The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit csr.wonderful.com.

We’ve made Wonderful® Pistachios America’s fastest-growing snack brand. We’ve turned pomegranates and POM Wonderful® into a worldwide phenomenon. Wonderful Halos is the No. 1 mandarin orange in America. FIJI® Water is the No. 1 premium imported bottled water in America. JUSTIN® Wine produces California’s top-selling, high-end Cabernet Sauvignon. To learn more about The Wonderful Company, its products and its core values, visit www.wonderful.com, or follow us on Facebook, Twitter and Instagram. 

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