Digital Marketing Specialist

Posted 6 Hours Ago
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Bangalore, Bengaluru, Karnataka
Mid level
Biotech
Our Mission is to enable our customers to make the world healthier, cleaner and safer.
The Role
The Digital Marketing Specialist will execute and optimize digital marketing campaigns across multiple platforms, analyze campaign performance using various tools, and manage budgets while collaborating with creative teams to ensure cohesive marketing efforts.
Summary Generated by Built In

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world’s toughest challenges, like protecting the environment, making sure our food is safe or helping find cures for cancer.

Discover Impactful Work:
Your efforts will directly help determine the success of our digital marketing efforts across a wide variety of channels and campaigns. You will help drive revenue for key portfolios in a fast-paced environment by taking on sophisticated marketing challenges.

Position Overview: 
We are seeking a highly skilled and motivated individual to join our team as a Digital Marketing Specialist. You will manage the execution, monitoring, and optimization of digital marketing campaigns across a variety of platforms including Meta (Facebook/Instagram), LinkedIn, Google Ads, Microsoft Ads, and Adobe. The successful candidate will possess outstanding analytical abilities, a consistent track record of success in the channels listed above, and a deep understanding of marketing strategies.

Key Responsibilities:
1.    Campaign Execution: Implement multi-channel campaigns while ensuring adherence to timelines, budgets, and performance metrics.
2.    Performance Monitoring: Analyze campaign performance data using various tools to identify and report on areas for improvement. 
3.    Optimize campaign performance using data-driven strategies coupled with creative solutioning.
4.    Budget Management: Monitor campaign budgets to ensure proper pacing and achieve desired business outcomes.
5.    Collaborate with teammates including creative designers, content writers, and analytics teams, to ensure cohesive and coordinated marketing efforts.
6.    Industry Research: Stay up-to-date with the latest industry trends, emerging technologies, and digital marketing methodologies to continuously improve campaign strategies and tactics.

Education and Experience Requirements:
1.    Bachelor's degree in Marketing, Business Administration, or a related field. 
2.    3+ years experience in digital marketing with a focus on campaign management and optimization.
3.    Technical expertise with Meta, LinkedIn, Google, Microsoft, and Adobe marketing platforms.
4.    Proficient in using analytics tools (e.g., Google Analytics, PowerBI, Adobe Analytics) to measure campaign performance.
5.    Excellent analytical skills that include interpreting data to derive actionable insights that enhance campaign performance.
6.    Strong communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate sophisticated concepts to business partners.

Additional Requirements:
•    Familiarity with SEO, SEM, content marketing, and social media marketing strategies.
•    Proficiency in project management methodologies and tools.
•    Experience in managing paid media budgets and optimizing campaigns for maximum return on investment.
•    Strong attention to detail and multitasking skills.
•    Creative problem-solving skills and ability to think strategically.
•    Flexible to work in Swing shifts.
•    On-Site presence is must based on the requirements(Bangalore Location)

Please note that this job description is not comprehensive and may be subject to change or modification based on business needs.

Benefits:
We offer competitive remuneration, annual incentive plan bonus, healthcare, and a range of employee benefits. Thermo Fisher Scientific offers employment with an innovative, forward-thinking organization, and outstanding career and development prospects. We offer an exciting company culture that stands for integrity, intensity, involvement, and innovation!

Our Mission is to enable our customers to make the world healthier, cleaner and safer. Watch as our colleagues explain 5 reasons to work with us. As one team of 100,000+ colleagues, we share a common set of values - Integrity, Intensity, Innovation and Involvement - working together to accelerate research, solve complex scientific challenges, drive technological innovation and support patients in need. #StartYourStory at Thermo Fisher Scientific, where diverse experiences, backgrounds and perspectives are valued. 

Top Skills

Adobe
Adobe Analytics
Google
Google Analytics
LinkedIn
Meta
Microsoft
Power BI
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The Company
HQ: Waltham, MA
100,000 Employees
Hybrid Workplace

What We Do

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue of approximately $40 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, increasing productivity in their laboratories, improving patient health through diagnostics or the development and manufacture of life-changing therapies, we are here to support them. Our global team delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services, Patheon and PPD.

Why Work With Us

You will join a company which every colleague has the opportunity to create possibilities, for oneself, for our customers and patients. There is no more exciting place to be than at the forefront of solving problems which help improve lives around the world. As a company, we are committed to supporting your career aspirations and your journey.

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