Digital Marketing Specialist

Job Description

Digital Marketing Specialist

Zendesk is seeking a Digital Marketing Specialist with 1-3 years of experience and a strong quantitative mindset. This role requires hands-on expertise in digital campaign execution, including paid social, content syndication, and programmatic display media. With a focus on using data to drive decisions, the ideal candidate will have a proven record in generating demand and driving measurable growth through digital channels. Strong analytical skills, attention to detail, project management, and communication are essential for success.

Responsibilities:

• Minimum 1-3 years experience in data-driven digital marketing and/or performance marketing (experience in a B2B SaaS company is preferred).

• Hands-on expertise in building and managing paid campaigns across paid social, content syndication, and programmatic display media channels, ensure consistent naming conventions and accurate ad tracking across all channels and vendors.

• Act as a subject matter expert on ad delivery and tracking, responding to internal and external questions and ensuring effective campaign operations.

• Conduct thorough quality assurance (QA) checks on ads, lead generation forms, and landing pages to maintain high standards and accuracy.

• Partner with our design agency to produce best-in-class ads and landing pages that support campaign goals.

• Regularly analyze campaign performance, providing insights, recommendations, and takeaways to help drive business growth.

Requirements:

• Minimum 1-3 years of experience in data-driven digital marketing or performance marketing; B2B SaaS experience is a plus.

• Strong analytical skills with a focus on using data and metrics to inform decision-making.

• Excellent verbal and written communication skills to convey complex ideas and translate data trends into actionable insights.

• Strong project management abilities, with the capacity to juggle multiple priorities in a dynamic environment.

• Proficiency in Excel/Google Sheets, including Pivot tables, VLOOKUP, and SUMIF.

• Bachelor’s degree in marketing, business, or related field (or equivalent experience).

• Quick learner with adaptability to new tools and technologies.

• Experience in digital advertising, specifically in trafficking and tracking, is a plus.

Basic Qualifications:

• High attention to detail, with the ability to foresee and resolve issues.

• Strong quantitative skills for data-driven decision-making.

• Ability to thrive in a fast-paced, results-oriented environment.

• Ability to prioritize effectively and strictly adhere to deadlines.

Hybrid: In this role, our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection, collaboration, learning, and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

Zendesk is an equal opportunity employer, and we’re proud of our ongoing efforts to foster global diversity, equity, & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to [email protected] with your specific accommodation request.