Digital Marketing Specialist
Who is AKE Safety Equipment:
AKE Safety Equipment is a market-leading fire safety equipment manufacturing and sales company. We operate on a national scale, targeting customers who farm and reside in agriculturally productive areas of the United States. AKE Safety Equipment has been in business since 1989. We’ve been around for more than 30 years because our customers’ best interests are always top-of-mind. Our customers choose to do business with us because they prioritize safety and product integrity. We've never lost focus on the things that matter for us: family, faith, and fire safety. Every single one of our team members works toward the same goal – to save property, livelihoods, and lives.
Job Overview:
As a Digital Marketing Specialist, you will be responsible for developing and executing strategic digital marketing campaigns that promote AKE and our product "STOP FYRE" you will manage various online platforms, engage with our audience, and analyze performance data to optimize marketing efforts and achieve our business goal.
As a Digital Marketing Specialist, you will:
- Develop strategies to reach AKE’s core audience through print materials, ads, and tradeshows
- Design, implement, and manage digital marketing campaigns across various channels including email, social media, SEO, PPC, and content marketing.
- Create and curate engaging content for websites, blogs, social media platforms, and email newsletters.
- Generate reports to track campaign success and ROI, adjusting strategies as needed.
- Conduct market research to identify trends and customer preferences; utilize findings to enhance marketing tactics.
- Manage the company's website, ensuring optimal user experience, regular updates, and SEO best practices are followed.
- Monitor competitors and industry trends to remain competitive and innovative in digital marketing strategies.
- Use analytics tools (Google Analytics, SEMrush, etc.) to monitor, report on, and enhance web traffic and conversions.
- Maintain knowledge of industry developments and apply this information to improve marketing efforts.
Required Tools and Planforms:
- Analytics and reporting: Google Analytics, Google Data Studio, SEMrush, Ahrefs
- Social Media Management: Hootsuite, Buffer, Sprout Social
- Email Marketing: Mailchimp, Constat Contact, HubSpot
- SEO Tools; Moz, Yoast SEO, Screaming Frog
- Content Management Systems (CMS): WordPress, HubSpot CMS
- Ad Platforms: Google Ads, Facebook Ads Manager
- Graphic Design: Canva, Adobe Creative Suite (Photoshop, Illustrator)
- Collaboration Tools: Slack, Trello, Asana
- CRM: Salesforce
Qualifications:
- Bachelor's degree in marketing, communications, business, or related field.
- Proven experience in digital marketing related roles (2-5 years preferred).
- Strong understanding of SEO, PPC, social media platforms, and digital analytics.
- Excellent written and verbal communication skills with attention to detail
- creative thinker with the ability to devise and manage multiple campaigns simultaneously
- Proficiency in using digital marketing tools (e.g., HubSpot, Mailchimp, Hootsuite)
- Analytical mindset: ability to interpret data and draw actionable insights.
- Familiarity with HTML/CSS is a plus but not required
Perks and Benefits:
- 50,000 salary + Commission
- Health, dental, and vision insurance
- Retirement plan with employer contributions
- Paid time off and holidays
- 8-hour days
- Monday to Friday
- Paid time off
- Great work culture
- Coffee shops and centers near by
If you are passionate about digital marketing, enjoy working alongside senior leadership, and are eager to drive impactful campaigns, we invite you to apply by submitting your resume
#AKECTY
#ZR
Top Skills
What We Do
AKE Companies, LLC, of Rochester, MN, manufactures STOP-FYRE®, the World's BEST Fire Extinguisher®, and has been in business solving people’s fire safety problems since 1989.
Allen Kronebusch, firefighter and owner of AKE, says “STOP-FYRE® is more than just another fire extinguisher, it is Peace of Mind. Our customers do not have to worry if their fire extinguisher is going to work when they have a fire. Traditional dry chemical powder extinguishers need to be shaken monthly and professionally serviced yearly to keep the unit functional and the powder from settling but few people actually do this since it is so much of a hassle. Folks who want a hassle-free clean fire extinguisher own STOP-FYRE® because it is virtually maintenance free and does not leave behind a corrosive toxic mess to clean up.”
