Digital E-commerce Marketing Manager

Connect&GO is excited to be expanding our services to help clients level up their digital marketing and e-commerce capabilities! We’re on the hunt for a Digital E-commerce Marketing Manager who’s ready to make an impact by leading the launch and delivery of our new marketing-focused professional services.

In this role, you’ll report to the VP of Marketing and work closely with the Customer Experience (CX) team to drive success for our clients. Your mission? To optimize e-commerce platforms, boost conversion rates, and lead revenue-generating marketing strategies that make a real difference for our clients.

You'll play a key role in ensuring our clients see tangible improvements in customer engagement and sales. Plus, you'll be instrumental in positioning Connect&GO as a go-to partner for companies in the attractions industry who want to take their digital and operational maturity to the next level.

What you will do as our  Digital E-commerce Marketing Manager: 

• Develop, implement, and optimize tailored marketing strategies for clients that align with their maturity level, goals, and operational needs balancing personalized service with efficiency. 

• Productize core marketing services for scalability, creating repeatable processes while keeping a personalized approach for each client’s needs and maturity level. 

• Oversee the end-to-end e-commerce service offering, enhancing clients' digital presence, CRM engagement, and conversion optimization, ensuring measurable improvements in conversion rates and revenue. 

• Collaborate with the CX team to identify upsell and growth opportunities, using data insights to support client retention and expansion strategies. 

• Serve as a strategic advisor, helping clients leverage Connect&GO’s digital tools for increased ROI and operational improvements, especially in ticketing, email marketing, CRM, and omnichannel marketing. 

• Continuously improve Connect&GO’s professional service offerings, adapting to market trends and client feedback. 

Key Responsibilities: 

• Strategy & Execution: Develop and execute personalized marketing strategies tailored to each client, incorporating e-commerce optimization, email marketing automation, CRM enhancements, and social media activation to drive engagement and revenue growth. Identify and productize repeatable processes and common templates to increase efficiency and scalability while maintaining a tailored client approach. 

• Service Development: Design and streamline core marketing services, balancing customization with efficiency by creating scalable frameworks and solutions that can be personalized based on client maturity and goals. 

• Data-Driven Insights: Collaborate with the BI team to create actionable insights from client data, optimizing marketing strategies based on performance analytics. 

• Client Onboarding & Training: For clients engaged with Professional Services (PS), lead the onboarding process for digital marketing services, delivering personalized support in e-commerce configuration and CRM setup. Standardize training materials and processes where possible to ensure consistency and streamline onboarding across PS clients. 

• Cross-Functional Collaboration: Partner closely with the CX and Sales teams to ensure a seamless client experience, supporting the identification of upsell and expansion opportunities, and aligning on shared goals for client success and engagement. 

• Performance Monitoring & Reporting: Establish and monitor client-specific KPIs, and create standardized reporting mechanisms that showcase the impact of marketing services on client success metrics such as guest engagement, conversions, and ARR growth. 

What you will need to succeed: 

• 10+ years of experience in digital marketing, e-commerce, e-mail management or CRM management, ideally within the attractions, tourism, or retail sectors. 

• Automation Marketing & CRM proficiency, preferably with Active Campaign, and proven success in optimizing Automation marketing tools & CRM configurations to drive client engagement and campaign performance. 

• Experience in productizing services—developing efficient, scalable service offerings while maintaining a tailored approach to client needs. 

• Strong analytical and data skills, with a focus on leveraging insights for segmentation, A/B testing, and campaign optimization. 

• Proficiency with digital marketing tools, including Google Analytics, CRM platforms, SEO, paid media, and social media management. 

• Excellent client-facing and communication skills, with the ability to present complex strategies and data insights clearly and effectively. 

• Project management skills, with experience managing multiple client projects, meeting deadlines, and coordinating cross-functional alignment. 

• Bilingual (French & English) given Connect&GO’s diverse client base. 

• Industry Experience: Experience in attractions, tourism, or related industries is a plus, as is an understanding of the unique marketing and operational needs in these sectors.