Digital Advertising Product Manager DSP & Inventory Management (Cox Media)

Posted 2 Days Ago
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Norfolk, VA
Hybrid
107K-178K Annually
Mid level
Automotive • Cloud • Greentech • Information Technology • Other • Software • Cybersecurity
Empowering people today to build a better future for the next generation.
The Role
The Digital Advertising Product Manager at Cox Media is responsible for managing lifecycle processes for advertising products, driving revenue growth, collaborating with sales and marketing teams, and ensuring product enhancements. The role emphasizes cross-departmental partnerships and requires subject matter expertise in digital advertising.
Summary Generated by Built In

Cox Communications is seeking a Digital Advertising Product Manager to support its Cox Media team. As part of the Cox Media Product Management and Development Team, the Digital Advertising Product Manager is responsible for comprehensive lifecycle management of assigned advertising products within Cox Media's local advertising portfolio including but not limited to the design and maintenance of processes for driving revenue on existing products, rolling out product enhancements, launching new products, and evaluating and potentially decommissioning underperforming products.
Location: This role requires that you reside within a Cox Communications listed location. This is a hybrid role, and the schedule is a mix of work-from-office/work-from-home.
Primary responsibilities and essential functions:

  • Demonstrate subject matter expertise on assigned products by leading cross-departmental efforts that will drive the success of the Product Management and Development Team, including but not limited to the following:
  • Partnering with Sales team to identify strategies for increasing market share, product usage and growing revenue for all products
  • Collaborate with Cox Media markets to facilitate product launches and/or enhancements, ensure proper training, inform compelling marketing collateral, and gather market and customer feedback
  • Align with Marketing Center of Excellence (COE) to ensure product offerings/benefits are properly positioned and back by data-driven research
  • Partnering with the third-party vendor partners, Digital Center of Excellence (DCOE) and Operations teams to implement fulfillment and billing practices consistent with Cox Media sales philosophy
  • Partnering with Business Enablement team to ensure internal stakeholder needs are properly addressed and documented throughout the product lifecycle
  • Partnering with Finance team to develop and maintain an operating plan and budget for assigned products and manage expenses within the budget, including vendor payments
  • Driving product enhancements forward working and developing requirements with technology in an agile development environment
  • Assist in the development of business cases to support product and services roadmap investments, identifying opportunities to enhance the value of the portfolio and adjacent products
  • Recommend/make decisions regarding programs that have a significant impact to business outcomes and carry potential consequences if unsuccessful
  • Continuously evaluate programmatic inventory sources for additional opportunities and optimization maximizing campaign yields by establishing partnerships across the OTT / CTV ecosystem
  • Surveying the marketplace for new inventory sources that drive additional revenue growth; lead partnership and negotiations with new supply partners and publishers
  • Work closely with field local sales, national rep firm, and other partner sales channels, ensuring that each group has a fresh perspective of products, knows how products fit into the suite or portfolio
  • Interface with local, national and sales teams providing subject matter expertise on products and client strategy where applicable
  • Vendor management of third party relationships ensuring a high level of accountability and customer service with continual evaluation of performance and relationship
  • Develop, evaluate, and maintain leading business relationships internally and externally with partners, peers, vendors to articulate our needs for products and services that help facilitate company goals.


Qualifications
Skills and Requirements:

  • Minimum 6+ years of experience required in related field (i.e., B-to-B product/brand management, media/advertising sales management, etc.); 4+ years of experience required if candidate possesses a related advanced degree.
  • Demonstrated experience with Digital Media advertising products required
  • Previous experience working with DSPs such as DV360, Google Campaign Manager, Amazon, etc.
  • Strong ability to work across departmental boundaries to drive toward common goals
  • Proven ability to develop detailed work plans and execute under pressure. Must be able to work independently and deliver measurable results
  • Must be a team-player and thrive in an environment that promotes strong individual skills that are easily applied to goals of the team and company
  • Self-starter with the ability to work under pressure and in a fast-paced and sometime ambiguous environment, complete multiple tasks at one time, meet deadlines and self-recognize and adapt to priorities that change often
  • Exceptional interpersonal skills including verbal and written communication skills
  • Strong organization, detail, problem-solving and follow-up skills. Exudes a professional image inside and outside the company
  • Ability to build and maintain constructive partnerships with diverse group of internal and external work groups
  • Shows commitment to self-development by demonstrated desire to learn new ways of doing business, staying abreast of competitors/industry major initiatives
  • Ability to influence people that don't report into the position
  • Strategic analysis and planning experience
  • Willingness to travel by car and/or air as needed
  • PC skills required, including strong working knowledge of all MS products


Preferred

  • BS/BA degree in related discipline strongly desired (i.e., Marketing, Advertising, Business, etc.).
  • 2+ years of experience in a management role or leading cross functional projects preferred.
  • 1+ years Supervisory or management experience
  • Project management software experience a plus.
  • DSP/SSP experience related to inventory negotiation


USD 106,700.00 - 177,900.00 per year
Compensation:
Compensation includes a base salary of $106,700.00 - $177,900.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Cox Communications
Cox Communications is the largest private telecom company in America, serving six million homes and businesses. That's a lot, but we also proudly serve our employees. Our benefits and our award-winning culture are just two of the things that make Cox a coveted place to work. If you're interested in bringing people closer through broadband, smart home tech and more, join Cox Communications today!
About Cox
Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today!
Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.

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The Company
HQ: Atlanta, GA
50,000 Employees
Hybrid Workplace
Year Founded: 1898

What We Do

For well over a century, Cox Enterprises has been shaping the future with daring ideas and values-driven thinking.

Since our founding in 1898, our relentless spirit of innovation has driven us to disrupt industries and enhance the quality of life in the communities we serve. Through our major divisions — Cox Communications, Cox Automotive and Cox Farms — our people have countless opportunities to grow and make an impact in the communications and automotive industries, as well as in new ventures in agriculture, cleantech, digital media and more.

As a privately-held, family-owned business, we know that people are our most valuable asset. We offer a supportive and inclusive environment with flexible career growth, amazing benefits and work-life balance at the forefront.

Our mission, our ways of working and our commitment to people are what make our workplace culture remarkably flexible and resilient. Join us to build a better future and make your mark.

Why Work With Us

At our core, Cox is a technology company that values human relationships. We know people feel most empowered when their work has meaning, when they feel respected and have opportunities to grow. “Career satisfaction” is not enough at Cox — we’re here to help you find balance, live well and achieve your career goals even as they change over time.

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Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Every person has different working styles and preferences — and we aim to empower teams to work where they are most comfortable. Some roles require in-person work, but for those that can be performed remotely, we offer flexibility.

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