Demand Generation Marketing

Company Description

IFS is a billion-dollar revenue company with 7000+ employees on all continents. We deliver award winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters–at the Moment of Service™.

At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

Job Description

The role provides you with an opportunity to flex your creative muscle and put real-life solutions in place to make an instant business impact. It is a hands-on role where you will generate ideas as well as execute them. You will utilize your innate curiosity and test your resilience, focused on but not limited to: 

• Planning & Execution: Plan and execute marketing strategies aligned with market units goals and objectives to attract, drive and win Net New Name business. 
• Demand Generation: Generate Net New Name target account leads through various channels, including events, campaigns, digital, social media, partner collaboration. 
• Account Based Marketing: Plan and execute Account Based Marketing activities to support influence existing opportunities and win new logos. 
• Market insights: Provide local research and marketing intelligence to enhance sales, and support shape and optimize the go to market for the business aligned with the sales organization. 
• Localization: Where needed manage localization of any relevant campaigns or marketing collateral. Localize and execute global and regional marketing campaigns as required. 
• Budgeting: Manage the marketing budget and prepare monthly forecast reports based on actuals and upcoming plans. 
• Data Management:
  • Ensuring Net New TAM data is clear, concise, available in our digital tools and targeted through campaigns to increase engagement.
  • Manage the CRM system in a timely manner for lead management and list collation. 
• Analysis, Reporting and Optimization: Track closely campaign results, to optimize and adjust where needed to drive demand, providing insights and reporting on results. 

Qualifications

• 5+ years proven success in a similar role within an enterprise software sales organizations. Enterprise Resource Planning, Enterprise Asset Management, Field Service Management is a plus. 

  • Demonstrated experience in building and maintaining up to date marketing plan, including budget, costs and run the necessary forecasting activities.

  • Strong experience in net new name demand generation marketing activities 

  • Being a partner for the business and come with suggestions, recommendations, be force of proposition to support or refine the GTM.

  • Experience using CRM, Martech tools (Marketo) and Analytical tools such as PowerBI. 

  • Experience in navigating a matrix organization to leverage direction and support required. 

  • Strong problem-solving skills. 

  • Ability to multi-task and work in a fast-paced environment. 

  • Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders 

  • Fluent verbal and written communication skills in Japanese with business level command of English. 

Additional Information

Benefits:

• Competitive salary and benefits package
• Opportunity for career growth and advancement
• Diversity and inclusive work culture