Field Marketing - Campaign, Programs and Events manager

As the Field Marketing - Campaign, Programs and Events manager, you are responsible for driving enablement and awareness activities through field programs for some of our large customers and prospects. You will execute targeted marketing programs to generate awareness, pipeline, move prospects through the sales cycle and help build a customer relationship. In addition, you are expected to successfully collaborate with a variety of individuals and teams as well as manage numerous projects simultaneously, in a dynamic environment. The ideal candidate is a highly-organised self-starter with a natural curiosity to learn and to explore.

Job Description

• Lead and execute Go-to-Market strategies and integrated marketing programs which include multi-channel campaigns, and events (of all sizes and formats) across a broad segment of customers.
• Work with other functions such as partner team, Education team, account-based marketing, to drive successful customer engagement and market awareness in India.
• Engage & maintain direct alignment with Sales/SE teams in terms of all pre/post event communications, and marketing-driven campaigns/promotion strategies
• Own & drive executions within budget, and handle vendor management, including raising POs, clearing invoices, vendor onboarding, etc.
• Manage project timelines, quality issues, resources, and budget
• Set goals & define metrics for each campaign including targeted lead flow - track program results, measuring program success, and reporting metrics
• Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment
• Regular tracking and reporting on campaign performance 

Requirements

• 8-12+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS
• Bachelor's Degree in, Marketing, Business Administration, or related field
• Ability to understand and communicate to diverse technical and non-technical audiences
• Penchant for technology creativity to “think outside the box” and leadership to execute effectively
• Experience building and delivering of field marketing covering campaigns, events and digital
• Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company
• Strong influencing skills with the ability to sell ideas and get buy-in with various stakeholders 
• Hands-on execution ability with effective project and time management
• Project management, prioritization, organizational skills, accuracy in performance and details driven
• Experience in Salesforce, Marketo, Wordpress
• Highly metrics driven
• Good understanding of cloud infrastructure, cloud applications, data science, analytics platforms (e.g. AWS, Google Cloud, Dataiku, H2O, Salesforce)
• Ability to maintain an optimistic, pragmatic, and self-starter attitude
• Global mindset and ability to think across discipline, industries, cultures and scenarios.