Credit Card Marketing Campaign Manager

About this role:

Wells Fargo is seeking a Senior Marketing Consultant as a Credit Card Marketing Campaign Manager for the Open Market Digital Team. The focus of the role will be the execution of Credit Card Marketing on the Public Site and Mobile App and will deliver marketing that drives excellent customer experiences and delivers on company goals, including new credit card account acquisitions to support a growth portfolio of profitable Wells Fargo branded and cobranded products. Important to success will be a strong understanding of digital and financial services marketing.

In this role, you will:

• Manage marketing content on Public Site and Mobile App through launch and monitoring, including, stakeholder communications, Legal and Compliance approval management and documentation, creative collaboration, and in-market tracking
• Execute website content strategy and manage development and execution of written content to support customer needs
• Participate in the development of and execute marketing campaign processes and procedures that identify and address risk
• Contribute to marketing, creative or product management for credit cards and provide consultation in one or more areas critical to E-business success such as marketing programs, new products, or product enhancements
• Review and analyze moderately complex information across projects or programs to present findings and recommend solutions to management while developing work plans, campaign requirements, establishing milestones and reports comparing results to projections
• Collaborate and consult with product areas, technology, customer care, other organizational units, and vendors to recommend solutions to a wide range of difficult problems
• Leverage a test-and-learn approach to marketing efforts
• Enable measurement & analysis of marketing performance

Required Qualifications:

• 4+ years of Marketing, E-business, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 3 + years of Project management skills: strong organizational, multi-tasking, and prioritizing skills to drive marketing executions through multiple stage gates to launch.
• Ability to work effectively in a team environment and across all organizational levels, where flexibility, collaboration, and adaptability are important
• Ability to influence and collaborate across organizational levels
• Excellent communication skills and ability to articulate complex material to a diverse audience
• Ability to work effectively in virtual environment where key team members and partners are in various time zones and locations
• Ability to exercise independent judgment to identify and resolve problems
• 3+ years of Credit Card Marketing experience
• 3+ years of Agile experience
• 3+ years of Jira
• 3+ years of Adobe Audience
• Consumer Lending experience
• Campaign management and execution experience Proficient Microsoft Office (Outlook, Excel, Word, PowerPoint, Teams LiveMeeting and SharePoint) skills
• Preferred experience in a regulated industry such as Financial, Healthcare, or Insurance
• Ability to lead without authority and influence others to improve channel effectiveness

Job Expectations:

• Willingness to work on-site at stated location on the job opening.
• This position is not eligible for Visa sponsorship.
• Hybrid Work schedule
• No relocation assistance is available

Pay Ranges -

• New York – New York, Pay Range: 87,700 - 155, 900.00 USD annual (this range may not be applicable to other locations)
• California - San Francisco, Pay Range: 87, 700 - 155, 900.00 USD annual (this range may not be applicable to other locations)
• Delaware - Wilmington, Pay Range 80,400 -143,00 USD annual (this range may not be applicable to other locations)
• Chicago- Illinois, Pay Range 80,400 -143,00 USD annual (this range may not be applicable to other locations)
• Arizona - Chandler , Pay Range 73,100-129,900 USD annual (this range may not be applicable to other locations)
• Texas Irvine, Pay Range 73,100-129,900 USD annual  (this range may not be applicable to other locations)
• Minnesota- Minneapolis, Pay Range 73,100-129,900 USD annual (this range may not be applicable to other locations)
• Iowa -West Des, Moines, Pay Range 73,100- 129,900 USD annual (this range may not be applicable to other locations)

Pay Range
 

Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates.

$73,100.00 - $155,900.00

Posting End Date:

5 Mar 2025

*Job posting may come down early due to volume of applicants.

We Value Diversity

At Wells Fargo, we believe in diversity, equity and inclusion in the workplace; accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in US: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo.

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace.  Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.