Director of Growth, Subscriptions

Posted 5 Days Ago
Be an Early Applicant
New York, NY
130K-140K Annually
Senior level
Digital Media • Sports
The Role
The Consumer Revenue Director will develop and execute strategies for growth in consumer revenue, focusing on customer acquisition through both paid and organic channels, collaborating cross-functionally and leveraging data insights to optimize campaign performance.
Summary Generated by Built In


WHO WE ARE

Vox Media’s Revenue organization handles advertising and marketing partnerships with brands and agencies, as well as lines of business in consumer revenue and commerce across the organization.

Vox Media is the leading modern media company. We guide our audience from discovery to obsession. We inspire essential conversations about what’s now, what’s next, and what’s possible.

As a community of journalists and storytellers, business professionals, creators and technologists, we believe it is a moral and business imperative to amplify voices: to cultivate diversity, equity, and inclusion throughout our organization and media. This applies to our candidates, our teams, our storytelling, our creative work, and our platforms, products, and partnerships.

Vox Media is seeking an experienced and results-driven Director of Growth to drive the growth strategy for our consumer revenue business across Vox Media brands. This leadership role will be responsible for leading key consumer revenue initiatives, optimizing growth across new and existing channels, and collaborating with cross-functional teams to deliver impactful, data-driven growth strategies.

As a pivotal leader within the Consumer Revenue department, you will define and execute strategies to scale customer acquisition, leveraging a combination of technical expertise, financial metrics, and audience insights. You will work closely with key stakeholders across Analytics, Data Science, Product, Engineering, and Brand Marketing, to ensure alignment with Vox Media’s broader growth objectives.

As the Director of Growth, you will have a direct impact on shaping the future of consumer revenue and play a key role in shaping subscription and membership businesses for Vox Media. This position offers a unique opportunity for a strategic and hands-on leader to shape the next phase of Consumer Revenue growth, fostering innovation while managing the marketing acquisition funnel from lead generation to conversion. 

WHAT YOU’LL DO

  • Drive Growth Strategy: Develop and execute comprehensive acquisition strategies to drive growth, focusing on both paid and organic channels. Manage and optimize acquisition funnels, targeting new audience segments, testing, and optimizing campaigns to maximize conversion. Stay up-to-date with the latest industry trends, emerging marketing channels, and competitor strategies to maintain a competitive edge.
  • Build Scalable Marketing Programs: Oversee all acquisition efforts across digital marketing (social media, search, display), offline channels (OOH, podcasts), and affiliate/partnership/influencer marketing.  Lead multi-channel campaigns, ensuring efficient budget allocation and maximizing ROI. Identify new channels, messaging, targeting, and capability opportunities to drive growth.
  • Data-Driven Decision Making: Leverage audience insights, first-party data, and financial metrics to inform acquisition strategies and optimize campaigns across channels. Collaborate with Data Science and Analytics teams to create accurate forecasts, models, and dashboards to evaluate results and influence strategy.
  • Collaboration and Cross-Functional Leadership: Partner with internal teams such as Product, Engineering, Analytics, Brand Marketing, and Creative to ensure alignment and execution of growth strategies and marketing campaigns. Review campaign performance with relevant creative and editorial teams to ensure ongoing optimization and innovation. 
  • Leadership and Team Development: Foster a culture of excellence, ensuring the team is aligned with strategic goals and positioned to meet ambitious growth targets. Set clear KPIs and growth targets, holding the team accountable for performance and continuously optimizing strategies.

WHO YOU ARE

  • 8+ years of experience in growth marketing or related functions, preferably within a fast-paced, consumer-facing business. Expertise across paid and organic digital marketing, email marketing, partnerships, and offline channels.
  • 5+ years in a leadership capacity, with experience building and managing high-performing teams. Proven ability to develop and execute growth strategies that scale across multiple platforms and teams.
  • Extensive experience with acquisition funnels, marketing tech stacks, data pipelines, and A/B testing to optimize marketing efforts.
  • Proven ability to manage budgets, allocate resources efficiently, and make data-driven decisions to maximize growth investments. 
  • Exceptional communication skills, with the ability to clearly convey strategic insights, results, and recommendations to senior leadership.
  • Ability to work collaboratively across teams and build strong relationships with internal stakeholders to drive aligned, efficient execution of growth initiatives.
  • Basic coding skills, marketing automation expertise, and knowledge of data structures and SQL is a plus.

If you think you have what it takes, but don't meet every single point in our job posting, please apply with a cover letter to let us know how you believe you can bring your unique skills to the Vox Media team or get in touch! We would love to have a chat and see if you could be a great addition to our team. We’ve hired chefs who became editors, DJs who became UX designers, and sommeliers who became writers.

 

WHERE YOU’LL WORK

This job is located in New York

 

WHY VOX MEDIA?WHAT WE OFFER

This is a permanent, full-time position. This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.

 

OUR DEI+ COMMITMENT

Vox Media is committed to building an inclusive environment where everyone can show up as their authentic selves and create their best work. We recognize that great stories, platforms, products and services come from people with all manner of backgrounds and experiences. We recognize that our commitments require ongoing work and sustained attention, as well as adaptation to new insights and best practices. We keep our diversity data public for the sake of accountability, transparency and communication. Learn more about our values here, and our approach to corporate citizenship here

Vox Media is an Equal Opportunity Employer and qualified applicants will receive consideration without regard to race, color, gender, sexual orientation, gender identity or expression, religion, disability, national origin, protected veteran status, age, or any other status protected by applicable national, federal, state, or local law. Vox Media will also consider all qualified applicants with criminal histories in accordance with applicable Fair Chance laws. We are also committed to providing reasonable accommodations as part of the application process to candidates with disabilities. If you require a reasonable accommodation as part of the application process, please contact our People & Culture team ([email protected]).

 

WHAT COMES NEXT

Our recruiting team will go through applications in a timely manner. Please note that our recruiting team will only contact you from @voxmedia.com email addresses, never via text message. Read more about how our recruiting team operates, and how to protect yourself from recruitment fraud, here.

PAY TRANSPARENCY

The salary range listed below represents the minimum and maximum base pay for this position at the time of this posting. Final salary offered to the candidate selected for the position will be based on factors including but not limited to the candidate's skills and experience.

Pay Range

$130,000$140,000 USD

Top Skills

SQL
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The Company
HQ: Washington, DC
996 Employees
On-site Workplace
Year Founded: 2011

What We Do

Vox empowers talented web voices and their audiences on @sbnation, @verge, @polygon, @eater, @curbed, @racked and @voxdotcom.

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