Cluster Assistant Marketing & Communication Manager

Posted 4 Hours Ago
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Ao Nang, Mueang Krabi, Krabi
Entry level
Retail • Hospitality
The Role
The Cluster Assistant Marketing & Communication Manager is responsible for managing the online presence of the hotel, optimizing the website, conducting market research, overseeing email marketing campaigns, and engaging with social media initiatives. They will analyze market intelligence to improve marketing strategies and protect the hotel's brand standards.
Summary Generated by Built In

Company Description

Contemporary, relaxed and imaginative. Be it a leisurely family break or romantic escape, AVANI Hotels & Resorts provides the right space for guests who value the details that matter.

Job Description

  • To proactively manage a strong online presence of the property based website on all major search engines.
  • To work with the proactive and reactive sales cells of the hotel to increase enquiries and manage peaks and troughs in the market via online marketing
  • To protect the hotels brand standards in all online presence and to follow the hotel web policies
  • Ensure hotel images and descriptions are updated regularly and represent the brand accordingly
  • Manage all e-marketing databases
  • Explore all online marketing and affiliate opportunities for all hotel segments
  • Do website designs effectively, ensuring at all times that the website is effectively optimized and content is correct.
  • Conduct website audits and research online market intelligence
  • Manage email marketing campaigns and direct promotional activity to customers online
  • Web links with associated events or activities occurring in the regions
  • To facilitate e-marketing and direct marketing initiatives through Social Media.
  • Gather and analyse intelligence on markets' threats and opportunities.
  • Manage various e-tools. For example: eCRM (Customer Relationship Management), websites' CMSs (Content Management System), Social Media Management Platform, etc.
  • Effectively use the results of Guest Surveys and other guest questionnaires to improve product and service delivery.
  • To optimize paid, owned and earned media.

Qualifications

  • Digital Marketing savvy.
  • Good communication skills.
  • Good English language skills.
  • Comfortable working with photo-editing software.
  • Familiarity with Google Analytics or other web analytics tools and metrics.

Additional Information

• English : Intermediate both speaking and writing
• Excellent knowledge of MS Office especially PowerPoint
• Familiarity with social media and marketing analytics
• Excellent communication and people skills
• Creativity and commercial awareness

Top Skills

Digital Marketing
Google Analytics
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The Company
Nuea Bangkok City
3,332 Employees
On-site Workplace
Year Founded: 1978

What We Do

Minor International Public Company (MINT) is one of the largest hospitality and leisure companies in Asia Pacific Region. With over 535 hotels and resorts, 2,200 restaurants and 400 retails trading outlets, MINT meets the growing needs of consumers in 62 markets from Africa to Australia including South America and Europe. MINT is a hotel owner, operator and investor with a portfolio of more than 535 hotels, resorts and serviced suites under the Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI. Through Minor Food Group Pcl, MINT operates over 2,200 outlets under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express and The Coffee Club brands. The latest addition to the restaurant portfolio being Bonchon brand. MINT is also one of Thailand’s largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion, cosmetics and contract manufacturing.

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