Company Description
A unique ownership product offering the opportunity for five-star holidays in choice destinations. The vacation lifestyle is yours to explore with Anantara and affiliated destinations, from one exotic locale to the next, for your family today and generations to come.
Job Description
This role sits within the Anantara Marketing team and will work closely with the Marketing Director to devise and implement (traffic and data) acquisition strategies. The role's main responsibility will be to drive a quality audience to visit and engage with Anantara digital platforms: web, mobile and social in order to hit transactional revenue targets.
Digital Marketing:
- Make digital a strategic part of the entire customer journey for our products and services
- Responsible for the e-commerce capabilities
- Leveraging ‘Owned’ Media via various tools/analytics, creative optimizations, and form page optimizations
- Owning the Funnel management - both volume and efficiency aspects to meet the monthly targets
- Track and monitor performance of the media buy such as paid search, SEO and demonstrate ROI and the value of marketing to the organization
- Provides holistic view of acquisition and usage of the digital marketing products
- Identify and ensure opportunities in targeting as well as lead conversions
- Reporting of budget forecasts and actual to ensure spend discipline is maintained across all channels
Social Media Marketing:
- Provide valuable content (i.e. infographics, blogs) and field discussions about how to improve our products and services
- Engage in a two-way conversation with our audience and community
- Represent our audience and community, create engaging content and do the talking most of the time, but at the same time be an effective listener and communicator working alongside our internal support team
- Create networks and build the community to earn our target markets’ trust and influence them to identify with our brand
- Ability to communicate seamlessly. Research, follow trends and produce informative content (content creator) that are easy to consume and spread, and add value to our audience and community
Qualifications
- Bachelor's degree in Marketing or Hotel Management
- Minimum 2 years- experience in a similar role in the hospitality sector
- Proven knowledge of creating, leading and managing fundamental and complex projects to tight deadlines
- Experience of managing and motivating a team along with evidence of driving successful team results
- Understanding of Social Media dynamics, Content, Creative, Ads, Engagement and analyzing performance
- Familiar with key Digital Marketing Agencies
- Able to coordinate and facilitate Photoshoots to create Storyboad content
- Outstanding communication skills in all areas of writing, listening and speaking English.
What We Do
Minor International Public Company (MINT) is one of the largest hospitality and leisure companies in Asia Pacific Region. With over 535 hotels and resorts, 2,200 restaurants and 400 retails trading outlets, MINT meets the growing needs of consumers in 62 markets from Africa to Australia including South America and Europe. MINT is a hotel owner, operator and investor with a portfolio of more than 535 hotels, resorts and serviced suites under the Anantara, Avani, Elewana, Oaks, NH Hotels, NH Collection, nhow and TIVOLI. Through Minor Food Group Pcl, MINT operates over 2,200 outlets under The Pizza Company, Swensen’s, Sizzler, Dairy Queen, Burger King, Thai Express and The Coffee Club brands. The latest addition to the restaurant portfolio being Bonchon brand. MINT is also one of Thailand’s largest distributors of lifestyle brands with over 400 points of sale focusing primarily on fashion, cosmetics and contract manufacturing.
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