Category Specialist - Supply

Posted 19 Days Ago
Be an Early Applicant
Gurugram, Haryana
Junior
Marketing Tech
The Role
The Category Specialist will onboard creators in the beauty, lifestyle, and fashion sectors, build relationships with influencers and agencies, negotiate pricing, and analyze social media trends. Additional responsibilities include ensuring optimal creator positioning and managing stakeholder relationships across various teams.
Summary Generated by Built In

One Impression is one of the World’s largest influencer marketing platforms helping over 300+ global brands ranging from enterprises such as Unilever, Nestle, Amazon to startups such as Meesho, Nykaa, CoinSwitch. We are active in over 12 countries including India, US, Australia, the Middle East, etc, and have a network of over 6.5 Mil + influencers across Instagram & YouTube. Our creator network is one of the largest ranging from top celebrities to nano creators in over 10+ languages.


We are quickly capturing wallet shares of giants such as Facebook & Google as influencers continue to become a mainstream channel for brands to drive growth and engagement amongst their target audiences. The ultimate vision is to capture 25% of the global media ad spend by becoming the world’s de-facto influencer platform. 


We are already the market leader in the Asian market and are now aiming to grow 10x by consolidating the entire market spend towards our newly launched platform for advertisers. In parallel, we aim to establish a strong presence in other global markets such as the US, Indonesia, etc. We are also backed by some of the top investors in the country including Founders of Vedantu, LivSpace, People Group, MamaEarth, Wow Skin Sciences, OML, etc as well as celebrities such as KL Rahul, Zakir Khan, Masoom Minawala, to name a few.


We strongly believe in our people and they are the key pillars to driving our success. It is our people who drive our incredible growth. If you are excited about solving complex world problems, we are looking for you!

Key Responsibilities:

  • Enable onboarding of great creators across categories
  • Have good understanding of creator economy and prices for influencers. Not afraid to take risks with creativity and ability to pivot without getting stalled by challenges along the way
  • Relevant experience in understanding social media trends on social media applications like Instagram, Youtube, Facebook, Twitter, Quora, etc.
  • Foster trust relationships with creators to achieve the industry's best pricing and quality of services
  • Determine the positioning of creators to maximize visibility
  • Negotiations skills are a must-have
  • End-to-end coordination with influencers and closing them on their lowest prices

Requirements:

  • 1+ year of relevant experience with category planning, e-commerce or consulting
  • Strong problem solving ability – Candidate needs to exhibit structured thinking, strong analytical skills and process/ data orientation.
  • Stakeholder management skills – This is a cross-functional role and candidate should be able to drive results while working with diverse teams
  • Strong verbal & written communication skills
  • Excellent negotiation skills for creator partnerships
  • P&L management of the category would be preferred
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The Company
Gurgaon, Haryana
106 Employees
On-site Workplace
Year Founded: 2018

What We Do

One Impression’s platform helps brands instantly discover and access over 7 Mil+ creators globally ranging from top-tier celebrities to regional nano creators. The platform also provides best-in-class creator pricing, facilitates compliant creator contracts, ensures seamless on-time delivery, automates creator payouts, and allows brands to track campaign performance in real time. The platform enables brands to reliably drive campaigns at scale and speed. The platform is currently active in over 14 countries including India, USA, UAE, Indonesia & more. It is trusted by over 500+ top brands including companies such as Unilever, Amazon, Nestle, Meta to name a few. Learn about One Impression - https://oneimpression.io Start a project - [email protected] Other queries - [email protected]

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