Campaign Planner/Mgr 2

Posted 10 Days Ago
Be an Early Applicant
2 Locations
Mid level
Artificial Intelligence • Digital Media • Marketing Tech • Software
Adobe is changing the world through digital experiences.
The Role
As a Campaign Manager, you will plan, launch, optimize, and analyze Display & Video advertising campaigns, ensuring effective execution and communication with internal client teams. Your role involves monitoring performance metrics, driving optimizations, managing campaign assets, and participating in business reporting and initiatives.
Summary Generated by Built In

Our Company
Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. 
We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!


 

The Opportunity

As Campaign Manager you will be proficient in planning, launching, optimizing, troubleshooting, and analyzing Display & Video advertising campaigns in the platform. This knowledge will be used to support our internal client teams in building successful relationships with the top tier brands and advertisers of the world.

What you'll Do

  • Executes day to day production tasks (campaign set up, launch, tracking & optimization)
  • Completes QA and all production procedures accurately
  • Analyzes performance metrics and proactively optimizes campaigns to increase performance
  • Identifies trends in data to drive optimization strategies
  • Runs campaign calendar, trafficking assets, screenshots, billing, and related pre/post-launch processes
  • Chip into company initiatives, processes, and roll-outs 
  • Business Reporting 
  • Creative & Display optimization 
  • Budget confirmation and benefit simulation curves 
  • Pre-launch builds along with Domain blocking 
  • Campaign builds and audits
     

What you need to succeed

Technical Skills

  • Intermediate to Advanced Microsoft Excel skills. More specifically, it will be important to have in-depth knowledge of the following Excel features (but not limited to) : 
  • Vlookups, basic formulas like sum, sumif, iferror, etc. 
  • Pivot Tables and Graphs 
  • Macros
  • Sophisticated Presentation skills and ability to build new infographics to create/present business/performance reviews 
     

Digital Marketing Skills

  • Strong understanding of the Display Advertising Ecosystem; experience working on Ad networks (GDN/Tribal Fusion/OpenX/Value click); Familiarity with ad servers, rich media vendors, RTB/Programmatic buying experience a plus : 
  • Set up Display campaigns via Adobe’s propriety application and trafficking them to the appropriate targeting to achieve delivery for desired performance. 
  • Hands-on experience in driving campaign set-up, monitoring, analysis, and making recommendations for optimization. 
  • Interact with account managers, engineers, and partners on various ops projects and work in partnership with internal and off-shore teams to execute display campaigns. 
  • Monitor performance and budget pacing every day to drive performance and take appropriate steps to avoid over/under delivery with collaboration with the Account Management team and client. 
  • Responsible for optimization, along with quality assurance, during the pre-launch stage, to ensure successful onboarding of advertisers. 
  • Should have experience in strategizing and defining the standard methodologies for display advertising campaigns and a solid understanding of user retargeting and third party tags.
     

Business Skills

  • Demonstrated ability to learn quickly, be a teammate, and lead change effectively. 
  • Experience presenting in front of groups.
  • Solid understanding of general business models, concepts, and strategies 
  • Motivated self-starter capable of taking initiative and negotiating tough situations 
  • Basic project management and excellent communication skills
  • 4-5 years of relevant work experience
     

At Adobe, you will be immersed in an exceptional work environment that is recognized throughout the world on Best Companies lists. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

Adobe is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, or veteran status.

Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
 

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected] or call (408) 536-3015.

Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other’s employees.

Top Skills

Excel
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The Company
Austin, TX
21,000 Employees
Hybrid Workplace
Year Founded: 1982

What We Do

When you join Adobe Life in Austin, you’ll immerse yourself into a world of cutting-edge technology, exceptional colleagues and meaningful work that touches millions of people everywhere.

Adobe is the global leader in digital media and digital marketing solutions. Our creative, marketing and document solutions empower everyone – from emerging artists to global brands – to bring digital creations to life and deliver immersive, compelling experiences to the right person at the right moment for the best results. In short, Adobe is everywhere, and we’re changing the world through digital experiences.

Why Work With Us

Adobe Austin embodies the culture of the Austin neighborhood around it which is diverse, enterprising and innovative.

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