Business Leadership Program (SF)

Posted Yesterday
Be an Early Applicant
San Francisco, CA
65K-95K Annually
Entry level
Information Technology • Other • Security • Social Impact • Software • Cybersecurity • Data Privacy
Persona helps companies of all sizes verify individuals and businesses and automate any identity-related use case.
The Role
Participants in Persona's Business Leadership Program will rotate through various Go-to-Market and Growth roles. They will collaborate across teams, manage customer relationships, learn technical aspects of the product, and receive mentorship to develop crucial skills in the tech industry.
Summary Generated by Built In

Founded in 2018, Persona is a 200-person tech startup based in San Francisco. We’re fortunate to be backed by some of Silicon Valley’s leading venture capital firms. Persona offers flexible building blocks that help businesses fight fraud, stay compliant, and build trust among their customers. For example, Coursera uses Persona to ensure the right person is earning each degree, DoorDash verifies couriers and anyone ordering alcohol, and Lime checks the ages of customers before they ride electric scooters or bikes. To learn more, check out this short video.


As a Product Deployment Strategist of Persona's Business Leadership Program, you'll gain experience across our Go-to-Market and Growth teams, getting exposure to all aspects of working at a startup.

About the program

  • Rotational program for 2024 and May 2025 university graduates interested in Go-To-Market roles
  • 6-week training program, covering company and role onboarding, and technical product training
  • Assigned mentor throughout the duration of the program
  • Cohort dates are fixed in January and July

What you’ll gain from the program

  • Dynamic business exposure: You will be exposed to various facets of our growing business. You will collaborate with teams across the organization, including Product, Engineering, Design, and Sales, gaining a broad understanding of how different functions work together.
  • Relationship management: You will partner with members of our Customer Success function to foster strong customer relationships, ensuring that they are driving maximum value from our platform. You will participate in key customer engagements, including implementations, business reviews, and status updates.
  • Impactful contributions: You will become an expert in Persona’s platform products and future offerings, and directly inform Persona’s product roadmap and go-to-market strategy. 
  • Mentorship and growth: You will receive 1:1 mentorship directly from the Growth and Go-to-market teams, allowing you to learn from seasoned professionals and develop the skills needed for a successful career in the tech industry.
  • Professional development: You’ll build relationships with Persona’s executives made up of former Square, Dropbox and Coursera alumni. Persona offers an environment heavily focused on learning and development, with opportunities for career advancement across teams.

What you’ll bring to Persona

  • Curiosity: You have a passion for learning and embracing new challenges
  • Technical aptitude: You have a desire and ability to learn complex technical concepts (technical background a plus!)
  • Strong interpersonal skills: You have a genuine desire to provide exceptional customer experiences and contribute to a customer’s success
  • Empathy: You can understand and manage the needs of others, and build an environment where others feel understood
  • Outstanding verbal and written communication skills: You can effectively convey complex concepts to different audiences 
  • A growth mindset: You have a demonstrated love for learning and adaptability to ambiguity. You are eager to give and receive constructive and positive feedback, fostering a collaborative and supportive environment

Location and Travel

This is a full-time position based in our HQ in downtown San Francisco. Our in-office days are Tuesday - Thursday, with the option to work from home on Monday and Friday. Many associates are expected to transition into full-time positions after completing team rotations. This position may also include up to 15% travel.


Benefits and Perks

Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, mental health days, family planning benefits, professional development stipends, and wellness benefits, among others.


At Persona, we believe in people above all else. We strive to create an inclusive environment where everyone's contributions are valued and their growth is supported. We're honored to be recognized as one of Fortune's 2023 Best Medium Workplaces, a testament to our commitment to fostering a world-class team. You can read what it’s like to work at Persona on Glassdoor.

The Company
HQ: San Francisco, CA
230 Employees
Hybrid Workplace
Year Founded: 2018

What We Do

Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials.

Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.

Why Work With Us

Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.

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