B2B Social Media & Content Strategist

Posted 23 Days Ago
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Draper, UT
Mid level
Marketing Tech
The Role
The B2B Social Media & Content Strategist will create and execute social strategies to engage business owners. Responsibilities include growing social media followings, creating engaging content, optimizing performance, analyzing data, and collaborating with influencers to enhance brand visibility.
Summary Generated by Built In

Who We're Looking For - B2B Social Media & Content Strategist

We are seeking a B2B Social Media & Content Strategist to partner with one of the leading commercial entertainment providers. This role is perfect for someone who thrives at the intersection of creative storytelling and data-driven strategy. This team member will be critical in creating and executive a Social strategy that engages, entertains, and empowers an audience of business owners. The ideal candidate brings strong Social management skills, excellent copywriting abilities, and the ability to analyze & optimize for performance. You’ll have the chance to directly influence how a leading entertainment brand connects with business owners nationwide.

The Impact You Will Make 

  • Success in this role entails increasing follower count on Social channels, improving audience engagement, and driving B2B leads
  • Create engaging content that showcases the brand partner’s personality, builds followers, and creates a positive image for the company
    • Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
  • Set and execute specific objectives and strategies for social media growth through competitive research, platform determination, benchmarking, messaging and audience identification in alignment with the Social strategy and Content pillars 
  • Differentiate Social content to the different target audiences and the strengths of the different Social profiles.  
  • Lead collaboration with various influencers and employee ambassadors to build social-first content 
  • Provide strategic recommendations for new channel growth and experimental tactics to support brand goals 
  • Strategize brand involvement in real-time social media trends
  • Oversee and/or collaborate with brand marketing  team on social media accounts’ design in alignment with the brand  (e.g. Facebook timeline cover, profile pictures and blog layout) and product initiatives. 
  • Analyze  performance data to inform future content creation, strategy adjustments, and reporting

What You Bring 

  1. Industry Expertise:
  • Experience working within the B2B space, particularly with SMB owners in industries like hospitality, retail, and food & beverage.
  • High knowledge of U.S. professional sports leagues and their fan demographics.
  1. Social Media Mastery:
  • Deep understanding of social platforms (LinkedIn, TikTok, X, etc.) and their audiences.
  • Experience in differentiating strategies for platforms and optimizing content for engagement.
  • Proficiency in social analytics tools to extract insights and adjust strategy accordingly.
  1. Content & Copywriting Skills:
  • Exceptional writing, editing, and storytelling skills, with a focus on concise, compelling messaging.
  • Strong grasp of grammar, punctuation, and English language nuances.
  1. Analytical Mindset:
  • Ability to interpret performance data and translate it into actionable strategies.
  • A “So What” and “Now What” approach to social analytics, always seeking to refine and improve.
  1. Other:
  • Attention to detail and a proactive attitude.
  • Passion for staying on top of trends in social media, marketing, and professional sports.

Perks That Set Us Apart

  • 🩺Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
  • 💰Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
  • 🧘‍♀️Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
  • 🏝️Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
  • 👶🏻Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
  • ✈️Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
  • 🏠Hybrid Work Options: Embrace the flexibility and collaboration of hybrid working. This position will be expected to work in the office 4 days and remotely 1 day a week.
  • 🌎World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
  • 🛟Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).
  • 🤝Employee Resource Groups (ERGs): Join us in fostering connections, celebrating diversity, and providing a supportive community for all.

At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too.

Interviewing at Clearlink

We know interviews can be stressful. Here are some stages you can expect from a typical interview with Clearlink. 

  • Once your application is submitted, we will review it and be in touch
  • 30-min phone call with the Recruiting Team
  • 30-min - 1 hour interview with the Hiring Manager
  • 30-min - 1 hour interview with a Clearlink Panel

Some interview processes can vary, depending on the role. Your recruiter will give you a role-specific interview process during your first phone call.

#LI-Onsite
#LI-SW1

Why Work For Us

Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to “Act as an Owner” – to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued.

Clearlink Partners & Awards: 

  • Partnered with The Period Project for easy access to menstrual hygiene products.
  • Awarded the 2022 Shatter List for breaking glass ceilings in technology.
  • Received the 2023 Women’s Leadership Institute Award, pledging to elevate women’s leadership.

Clearlink Values (CLEAR):

  • Create Community
  • Learn & Grow
  • Embrace Opportunity
  • Act Like An Owner 
  • Respect Every Person

Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.

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The Company
Orem, UT
1,200 Employees
On-site Workplace
Year Founded: 2003

What We Do

Clearlink—Sales and marketing authorities at the forefront of Intelligent Customer Experience. Our leading-edge technology and expert teams leverage one of the world's most comprehensive data sets to create solutions that increase customer satisfaction, as well as lifetime and overall value.

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