B2B Copywriter - Digital Content (d/f/m)

mobile.de is Germany's largest vehicle marketplace with about 1.4 million listed cars, trucks, and motorcycles. Both private customers and more than 40,000 registered vehicle dealers use the platform. Including listing exports to the sister platform Kleinanzeigen, mobile.de reaches about 20 million unique users per month (AGMA digital facts; mobile.de and Kleinanzeigen; categories: cars, motorcycles, commercial vehicles, motorhomes; Ø month April 2022 to March 2023). As a "one-stop shop," mobile.de offers not only buying and selling services but also financing and leasing solutions, among others. The company, founded in 1996, is a subsidiary of Adevinta, a globally leading provider of online classifieds portals.

mobile.de is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

What you’ll do ​& Who you are

We are seeking an experienced B2B Copywriter - Digital Content (d/f/m) to join our team in Berlin.

You will play an important role in developing and executing digital marketing communications across a variety of digital platforms. This includes creating compelling copy for websites, landing pages, blogs, email campaigns, social media, whitepapers, case studies, and more.

You are a strategic thinker with experience in turning complex B2B concepts into clear, concise and engaging content tailored to our target audience. You will report to the Head Of Retention Marketing.

This is a hybrid role, our office is based in Berlin-Charlottenburg. 

Your Role:

• Create high-quality, engaging B2B content across digital channels including landing pages, email campaigns, blogs, social media, whitepapers, case studies and more.

• Translate complex B2B concepts and technical information into clear, persuasive copy that resonates with business professionals and decision-makers.

• Work closely with marketing, sales, and product teams to understand key objectives and ensure content aligns with overall business goals.

• Application and shaping of a consistent brand voice and messaging across all written content while tailoring the tone and style for different audience segments.

• Collaborate with designers, developers, and marketers to ensure content is visually compelling and optimized for digital engagement.

• Develop and execute content plans and editorial calendars, ensuring timely delivery of content across multiple digital platforms.

• Analyze content performance through analytics tools, track key metrics such as engagement and conversion rates, and continuously refine content strategies based on insights.

• Edit and proofread content to ensure accuracy, clarity, and consistency in messaging.

• Stay up-to-date with the latest B2B content trends, digital marketing practices, and industry developments to keep content relevant and competitive.

Qualifications & Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism or a related field.

• Min. 4+ years experience in B2B content writing, copywriting, or content marketing, with a strong portfolio showcasing high-quality work

• Strong writing, editing, and proofreading skills, with a keen eye for detail and consistency for specific audiences on digital platforms.

• Ability to create content that resonates with B2B audiences, including senior executives and decision-makers in the various industries, with an understanding of what drives engagement and conversion. Ideally experience in attracting  target audiences within automotive industry.

• A creative mindset with a strategic approach to content marketing.

• Ability to meet deadlines and work on multiple projects simultaneously.

• Fluency in German and English (written and spoken).

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits:

• An attractive Base Salary 💸

• Participation in our Short Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.
If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.