Job Summary
The Associate Manager, Brand Marketing will be responsible for the day-to-day in-store product sampling program through coordinating cross-functional activities among marketing, merchandising, procurement, and external partners. They will support the reporting, budgeting, and campaign aspects of this program. The ideal candidate has strong project organization skills, attention to detail, a strategic mindset, and the ability to help translate insights into actionable marketing strategies.
Job Description
- Experience Required: 3 to 5 years retail work experience in a similar work environment (marketing, merchandising, retail/grocery/restaurant)
- Experience Desired: Multi-faceted project coordination in fast paced environments
- Experience Desired: MS Office, specifically MS Excel(pivot tables)
- Experience Desired: analytical skills in order to review campaign performance
- Education Desired: Bachelors Degree
Job Responsibilities
- Manage day-to-day operations for Supermarket sampling program; maintain open communication with teams to understand needs, objectives, and any changes to sampling campaigns; proactively address concerns and ensure quick resolution. Collaboration cross-functionally among multiple fast-paced groups, inclusive of (but not limited to) Lines of Business, Marketing, Procurement, Quality Assurance, Third-Party Partner, Retail OPS and Product Vendors
- Develop and coordinate sampling calendar and ensure timely execution of campaigns, allocating appropriate product mix of national brand and own brand sampling events; Coordinate event scheduling, product details, quantities, and creative assets for store sampling kits
- Ensure timely delivery of schedule to Procurement to ensure adequate inventory purchasing for events; provide product distribution details and quantities to stores to ensure timely product delivery
- Strong collaboration with third-party vendor on sampling staff on product knowledge, brand messaging, and customer engagement techniques to ensure successful sampling events
- Generate detailed reports on sampling activity pre/during/post event; Communicate findings and provide recommendations for future sampling strategies.
- Monitor marketing sampling trends and competitive activity to identify improvement and growth opportunities
Top Skills
What We Do
Giant Eagle strives to be a best place to work in the eyes of the nearly 36,000 individuals who work in our stores, pharmacies, warehouses and in our corporate offices. At Giant Eagle, you'll have the opportunity to develop a real career with countless opportunities for you to grow with us. The way we conduct business and treat one another – our Team Members, customers, community members and valued partners – defines what the Giant Eagle culture is all about.
Our Purpose Beyond Profit is "We are one Giant Eagle Family. Together, we provide our communities with life's essentials, so our neighbors have the opportunity to thrive." We do this by staying true to our Core Values:
Respect All: We go out of our way to treat our guests and one another with kindness and dignity.
Think Team: We value different viewpoints and love working together as family.
See It, Own It: We keep our heads up, see opportunity and take action.
Work Smart: We find ways to simplify.
Live Well: We help everyone live a healthy, balance life.
Do Right: We are ethical, giving, and good stewards of the world around us.
Founded in 1931, Giant Eagle is one of the 40 largest family-operated companies in the US and operates Giant Eagle, GetGo and Market District stores. As we continue to grow and expand, our commitment to our core values and the well-being of our Team Members, customers, and our communities is as strong as ever. We listen to what you have to say and do everything we can to provide a safe, caring, family-oriented environment.
