Associate Director, Social Strategy

Posted 2 Days Ago
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New York, NY
110K-130K Annually
Senior level
AdTech • Marketing Tech
The Role
As Associate Director of Social Strategy, you will lead social media strategy and buying oversight, develop client relationships, manage a junior team, and oversee campaign execution. Collaborate with various teams to enhance client objectives, manage project timelines, and ensure best practices in social media management.
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Job Description

Job Description

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client serviceRenowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

 
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow 

 
What You’ll Do  
Relationship Development – 20% 

  • Maintain a strong presence across Horizon Media teams (Business Solutions, Investment, Traffic, Operations), building cross team relationships and incorporating relevant extensions  

  • Proactively anticipates and fields requests/questions from internal teams and clients  

  • Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships 

  • Act as day-to-day resource for client team to ensure prioritization of projects, understanding of goals and media that aligns with objectives to drive client business 

  • Effectively build trust and establish positive relationships with clients 

  • Act as primary resource for junior team members when faced with challenges navigating conversations with internal and external partners and clients 

  • Collaborate with senior leadership to identify problems and recommend solutions, escalating situations or challenges appropriately  

  • Lead larger team projects and initiatives, iterating and improving upon processes and workflows as fit  

Social Media Strategy & Buying Oversight – 25% 

  • Oversee RFP creation and review of social partners, proposal analyses, and partner negotiations  

  • Lead strategic social plan development in tandem with the Digital & Business Solutions teams 

  • Lead team brainstorms to kick off plan and consideration set development 

  • Own and develop POVs around relevant trends, tools, and emerging opportunities within paid social media 

  • Maintain oversight of media specific documents such as media plans, objectives and strategies decks, and other related functions 

  • Oversee the completion of internal team and client facing financial tracking documents 

  • Manage Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues 

  • Provide education on best practices, social media principals, and industry at large  

Team Development & Management – 25% 

  • Manage and develop junior team member(s), creating growth plans and providing clear career goals 

  • Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken 

  • Participate in interview process for junior team members roles 

  • Guide team in setting goals and project tasks and timelines, ensuring team members have challenging, level-appropriate projects and opportunities to learn new skills, contributing to overall team success  

  • Guide senior leadership to develop and implement broader team initiatives and goals 

  • Responsible for leaning into Horizon initiatives while encouraging junior team members to participate and engage within the larger Social community 

Campaign Management & Execution – 5% 

  • Oversee junior team campaign buying from set-up to keyword selection through to targeting buckets, optimization, measurement solutions and pacing/reporting; implement QA processes, ensuring full impact and efficiency of each campaign 

  • Support in measurement planning and ensure all trafficking and site tagging is accurate by junior team members 

  • Maintain thorough knowledge in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting 

  • Act as main point of escalation for junior team members when navigating through execution challenges  

  • Oversee and provide approval of insertion orders within internal systems tool to reserve advertising space  

Social Media Planning – 10% 

  • Create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions 

  • Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations in order to deeply understand the role marketplace media plays in larger media objectives 

  • Responsible for maintaining team deliverables calendars 

Reporting – 5% 

  • Maintain oversight of junior team member’s data analysis and corresponding client feedback to provide recommendations and optimizations 

  • Act as final check point for campaign optimization and pacing, escalating challenges and opportunities as needed 

  • Lead in development of processes with Horizon Analytics to aggregate data and ensure standardization across Horizon accounts  

  • Own and oversee the development of learning agendas including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign, proactively communicate any issues to internal teams or clients 

  • Parse through large datasets to provide critical thinking and analysis relative to active client campaigns, coaching junior team members on providing recommendations vs results 

Who You Are  

  • A strong writer, communicator and presenter 

  • A left and right brain thinker – a data powered strategist 

  • A collaborative, team-oriented manager with strong delegation and organization skills  

  • A problem solver with foresight and the ability to develop creative solutions 

  • Confident in navigating conversations with senior leadership internally and externally 

  • Detail oriented with commitment to follow through 

  • Nimble and flexible to succeed in a fast-paced environment 

  • A strong leader, excited to manage and grow team members 

  • Interested in the social landscape and a desire to innovate and keep up with trends 

  • A supporter of and advocate for diversity, equity and inclusion 

 

Preferred Skills & Experience 

  • 5 + years previous paid social media experience 

  • Understanding of marketing principles, analytics and concepts 

  • Strong Microsoft Excel and Microsoft PowerPoint skills 

  • Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred  

  • Exposure to advanced targeting/retargeting tactics in social 

  • Comfort owning and managing budget/investment levels in social media 

  • Experience owning the full social strategy process inclusive of working with partners, clients and internal stakeholders 

  • Exceptional verbal and written communication skills; able to confidently present and “sell through” ideas both internally and to Clients 

  • Strong experience navigating cross-department relationships 

  • Leadership and supervisory experience in terms of developing media professionals, including strategic and management skills 

 

Certificates, Licenses and Registrations 
This role does not require certificates, licenses and/or registrations 
 
Physical Activity and Work Environment 
This role does not require any physical activity 

#LI-LT1 #LI-Hybrid

Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$110,000.00 - $130,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.

Top Skills

Excel
Microsoft Powerpoint
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The Company
HQ: New York, NY
2,965 Employees
On-site Workplace
Year Founded: 1989

What We Do

Horizon Media is a leader in driving business-based outcomes for marketers. The company was founded in 1989, is headquartered in New York, and has offices in Los Angeles and Toronto. With estimated billings of $8.7 billion and over 2,300 employees, Horizon is the third largest U.S. media agency according to COMvergence data.

Recognized as one of the world’s ten most innovative marketing and advertising companies by Fast Company, Horizon Media has been named Media Agency of the Year by MediaPost, Adweek and AdAge and is known for its highly personal approach to client service. Renowned for its culture, Horizon is also consistently named to all the prestigious annual Best Places to Work lists published by Fortune, Forbes, AdAge, Crain’s New York Business and Los Angeles Business Journal; including “Best Workplaces for Diversity,” “Best Workplaces for Women,” and “Best Workplaces for Millennials” honors.

Bill Koenigsberg, President, CEO and Founder of Horizon Media, has earned almost every industry accolade and, in 2019, garnered the marketing’s highest honor when he was inducted into the American Advertising Federation (AAF) Hall of Fame.

TOGETHER WE'RE BUILDING A PLACE OF BELONGING
At Horizon, diversity, equity and inclusion are pillars of our culture. Numerous studies show that a more diverse workplace benefits everyone in so many ways; employees, organizations and their clients. When people feel that they belong and are included, they become committed and feel empowered to be more innovative. And that is the workforce we strive to have.

We welcome everyone and do not discriminate based on gender, race, religion, sexual orientation, age or disability. We want you to feel welcomed, safe and know that you’re a vital member of our community.

For more information, visit:
www.horizonmedia.com or www.horizonmedia.com/careers.

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