Associate Director, Marketing, Brand Lead - ALS

Job Description

About This Role

ALS (Amyotrophic Lateral Sclerosis) is a rare, fatal, neurodegenerative disease characterized by the progressive loss of motor neurons in the brain and spinal cord. The onset of ALS is usually between the ages of 40 to 70 years, with the average age at diagnosis being 55 years. Unfortunately, the typical life expectancy following diagnosis is only 3 to 5 years.

The Associate Director, Marketing, Brand Lead - ALS will play a critical role and be a visible leader within the Rare Disease Marketing Team and the broader US Organization. You will be responsible continuing the launch momentum in the US and establishing a strategic direction through analysis of insights and building and executing a strong tactical plan. In addition, you will be tasked with engaging and supporting other geographies, imparting key learning to accelerate ex-US launches. 

What You’ll Do

• Develop and execute the US commercial strategy working closely with medical and global teams
• Lead execution and implementation of tactical plan including disease state education campaign, genetic testing, media, and patient and HCP educational materials
• Lead the resolution of highly complex or unusual business problems, by applying advanced critical thinking (e.g., patient finding activities)
• Manage OPEX and full brand spend with a focus on maximizing contributions
• Work closely with Rare Disease Medical team to align strategy and ensure coordinated field efforts
• Lead annual ICP and AOP process for the brand
• Utilize customer and marketplace insights to identify, develop, and recommend initiatives that advance the brand
• Collaborate with Market Access and Reimbursement teams to accelerate time to therapy and improve the patient journey
• Partner with Corporate Affairs to capture and highlight patient stories and testimonials for internal and external use
• Build relationships with Key Medical Experts and ALS Advocacy organizations advancing Biogen’s reputation in the neuromuscular space
• Strong ability to negotiate in promotional review committees

Who You Are

Your intellectual curiosity and passion for winning help you thrive in a dynamic environment. You are an innovator, a proven marketing leader with the ability to work in a “roll-up your sleeves” culture, and a self-starter who functions well both independently and within a team. You have successfully mastered influencing and leading across the matrix to build credibility and strong partnerships with internal and external stakeholders. You leverage your strategic thinking and problem-solving skills to deliver results.

Qualifications

• 7+ pharma or biotech commercial experience; minimum 5 years of marketing with at least 2 years within the US market
• Demonstrated ability to perform in fast-paced environments and influence without authority
• Strong digital marketing experience
• Field sales or reimbursement experience a plus
• Excellent communication/coordination/interpersonal skills, including the ability to effectively write and deliver executive presentations
• Ability to rapidly identify key priorities, align strategic and tactical plans, and motivate cross-functional teams

Preferred Skills

• Rare Disease experience

• Strong knowledge of the OPDP and US promotional environment

Additional Information

All your information will be kept confidential according to EEO guidelines.

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.

At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.