Associate Campaign Performance Manager

It's fun to work in a company where people truly BELIEVE in what they're doing!

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Job Description

Key Responsibilities:

1. Campaign Strategy & Execution:
- Support the development and execution of end-to-end campaign strategies, ensuring alignment with business goals and customer needs.
- Create robust campaign plans, aligning with the defined KPIs and target audiences, and managing budgets to drive measurable impact.
- Monitor and analyze campaign performance to optimize future strategies and ensure continuous improvement.

2. Omni-Channel Customer Experience
-Design and optimize a seamless omni-channel experience that connects campaign messaging with in-app sales-conversion journeys.
- Collaborate closely with product, UX, and tech teams to ensure campaign alignment with in-app features, functionality, and promotions.
- Use customer insights and feedback to refine campaign approaches for improved relevance and engagement.

3. Sponsorship Strategy Development
- Design and implement comprehensive campaign sponsorship strategies that create a win-win-win framework for the platform, users, and partners/merchants.
- Strategically integrate sponsorship elements into campaigns, such as exclusive deals, co-branded content, or targeted promotions, to maximize value for users and partners.

4. Media Package Optimization
- Develop and refine media solutions/packages that cater to partners’ objectives, ensuring clarity in deliverables, value propositions, and ROI metrics.
- Conduct regular performance analyses of sponsored content and placements to identify improvement opportunities and ensure package effectiveness.
- Support commercial teams’ with sponsorship pitch deck and performance analysis to enhance overall partnership performance during campaigns.

5. Cross-Functional Collaboration & Partner Engagement
- Work collaboratively to engage and secure sponsorships from partners, ensuring their participation aligns with campaign objectives and enhances brand visibility.
- Build and maintain strong relationships with key stakeholders, facilitating open communication and feedback loops for successful campaign execution.

6. Stakeholder Communication and Reporting
- Communicate campaign goals, progress, and results effectively to all stakeholders, using data-driven storytelling to highlight impact and opportunities.
- Prepare comprehensive reports on campaign performance, providing actionable insights and recommendations to improve future campaigns.

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Requirements

Requirements:

- At least 4 years of relevant working experience. Experience in Travel or Technology Industry is a plus
- Minimum bachelor's degree in Marketing, Business, or a related field (Master’s degree preferred).
- Deep understanding of omni-channel marketing, customer experience, and how to integrate digital and in-app strategies.
- Proficient in data analysis and campaign performance metrics to make informed decisions and optimize results.
- Skilled in engaging cross-functional teams and building strong relationships with partners and stakeholders.
- Excellent verbal and written communication skills, with the ability to present complex information clearly and persuasively to diverse audiences.
- Self-driven, able to juggle multiple projects with clear prioritization. Able to perform under pressure and maneuver within business ambiguities.

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If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!