Assistant Marketing - Manager

Posted 6 Days Ago
Be an Early Applicant
Gurugram, Haryana
Mid level
News + Entertainment • Sports • Esports
The Role
The Assistant Marketing Manager will be responsible for developing and executing data-led user growth strategies, optimizing acquisition funnels, conducting consumer research, and collaborating with cross-functional teams. This role will also involve managing performance marketing efforts on platforms like Google and Meta, as well as leading a team to drive impactful acquisition outcomes.
Summary Generated by Built In

Assistant Marketing - Manager

About Junglee Games

With over 140 million users, Junglee Games is a leader in the online skill gaming space. Founded in San Francisco in 2012 and part of the Flutter Entertainment Group, we are revolutionizing how people play games. Our notable games include Howzat, Junglee Rummy, and Junglee Poker.

Our team comprises over 900 talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars: The Old Republic and contributed to Hollywood hits such as Avatar. Junglee’s mission is to build entertainment for millions of people around the world and connect them through games.

Junglee Games is not just a gaming company but a blend of innovation, data science, cutting-edge tech, and, most importantly, a values-driven culture that is creating the next set of conscious leaders.

Job Overview

As our Manager/Assistant Marketing Manager  - Acquisition,  you will play a key role in improving the acquisition outcomes for Junglee Games. 

Job Location

Gurgaon

Key Responsibilities

  • Devise and execute a data-led user growth strategy (performance and organic marketing-led) for Junglee Games

  • Devise strategies to scale beyond the conventional channels and broaden the top of the funnel using organic digital and offline acquisition channels (like referral programs, social sharing, product marketing, migration journeys – cross-sell, SEO/ ASO, content marketing, and more)

  • Work closely with product and performance marketing teams to optimize the top of the funnel – improve the acquisition funnel through multiple product A/B tests and conversion journey experiments

  • Undertake consumer research to identify user needs and current friction points and come up with analysis or consumer understanding-backed ideas to unlock growth

  • Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas

  • Partner with creative team and brand marketing to churn out new content/ creatives

  • Build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimisation

Qualifications:

  • 2-3 years of experience in performance marketing (Google & Meta) is a must

  • at least 3+years of experience in B2C mobile app acquisition marketing, RMG experience would be an added plus

  • should have worked with cross-functional teams including product/ BI/ design/ content/ brand teams

  • very strong with data/ insight generation, fluent with MS Excel

  • structured problem-solving with on-the-feet thinking

  • good communication/ presentation skills verbal and written

  • Have managed a team

  • should be good with stakeholder management

  • tier 1 institute MBA preferred

  • should have attention to detail, high bias for action, and give importance to rigour; should be agile

Be a part of Junglee Games to:

  • Value Customers & Data - Prioritize customers, use data-driven decisions, master KPIs, and leverage ideation and A/B testing to drive impactful outcomes.

  • Inspire Extreme Ownership - We embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success.

  • Lead with Love - We reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic.

  • Embrace change - Change drives progress and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead.

  • Play the Big Game - We think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving.

  • Avail a comprehensive benefits package that includes paid gift coupons, fitness plans, gadget allowances, fuel costs, family healthcare, and much more

Know more about us

  • Explore the world of Junglee Games through our website, www.jungleegames.com.

  • Get a glimpse of what Life at Junglee Games looks like on LinkedIn.

  • Here is a quick snippet of the Junglee Games Offsite’24

  • Liked what you saw so far? Be A Junglee

Top Skills

Google
Meta
Excel
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The Company
Dublin
4,381 Employees
On-site Workplace

What We Do

We’re Flutter International, a global sports betting, gaming and entertainment provider. We operate some of the world’s most innovative, diverse and distinctive brands, including PokerStars, Betfair International, Adjarabet, Junglee Games, Sisal and Singular. Our vision is to be the player's champion, wherever they play, and that’s #MadePossibleBy the people in our teams.

If you’re ready to champion play, champion empowerment, and champion teamwork, then we could have the perfect role for you. With five million customers around the world, it’s a fast-paced environment, but we really do have something for everyone.

Are you ready to discover a world of possibilities? Take a look at our openings in the Jobs tab and apply today.

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