Analytics and Modeling Senior Analyst

Skill required: Marketing Operations - Customer Insight & Marketing Analytics
Designation: Analytics and Modeling Senior Analyst
Qualifications:Any Graduation
Years of Experience:5 to 8 years
About Accenture
Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 699,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com
What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
Role requires Digital Marketing Ads & Promotion creation/design

As an Insights analyst you will play a pivotal role in driving data-driven marketing strategies. You will be responsible for analyzing marketing data, identifying trends, and providing valuable insights to optimize marketing campaigns, improve customer targeting, and enhance overall business performance. This role involves collaborating with cross-functional teams and deriving key insights from data and create a coherent story to answer business questions.

Process by which data from customer behavior is used to help make key business decisions via market segmentation and predictive analytics. This information is used by businesses for direct marketing, site selection, and customer relationship management.
What are we looking for? Experience in CRM, Digital campaign and content analysis, insights & reporting
Working knowledge of SQL, Tableau, Power BI, Qliksense, Python or R
Good knowledge of excel
Experience in marketing analytics, data analysis, or a similar role.
Strong problem-solving skills and attention to detail.
Good communication skills with ability to manage client-facing responsibilities
Ability to work with and lead large globally networked and virtual teams
Ability to wrangle data to generate meaningful insights to answer key business questions
Ability and experience in storytelling with data and create a coherent story to answer business questions
Strong experience on storytelling using PowerPoint
An understanding of Marketing KPIs

Certification in Adobe/Google Analytics or data visualization tools
Understanding of technologies & principles required for implementation of AB Test
Roles and Responsibilities: Analyze marketing data from various sources to identify key insights and trends.
Transform data into actionable insights and recommendations to serve as valuable inputs for marketing strategies, campaign optimization, customer segmentation and data-driven business decisions
Create and maintain regular reports and dashboards to track marketing KPIs and communicate performance to stakeholders.
Monitor industry trends and competitor performance to identify opportunities in existing projects to cross-sell and expand delivery scope
Use data visualization tools to present insights in a clear and concise manner to both technical and non-technical stakeholders.
Liaise with onshore and in-market analytics leads for project plan execution
Analyze trends in data to arrive at conclusions and ability to perform deep-dive analyses to study root cause for such trends

Any Graduation

About Accenture

Accenture is a leading global professional services company that helps the world’s leading organizations build their digital core, optimize their operations, accelerate revenue growth and enhance services—creating tangible value at speed and scale. We are a talent- and innovation-led company with 774,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

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