Account Manager (Freelance)

Company Description

About Publicis Groupe

Publicis Groupe, known for its world-renowned creativity, best in class technology, digital and consulting expertise, is the world’s third largest communications group in the world. With more than 80,000 people in over 100 countries, the Groupe has four Solution hubs: Creative with Publicis Communications, Media with Publicis Media, Digital business transformation with Publicis Sapient, and Health & Wellbeing with Publicis Health.

Since 2014 and the acquisition of Sapient, Publicis Groupe has undergone a profound transformation by scaling a new model connecting data, creativity and technology. We have continued on that journey with the 2019 acquisition of Epsilon to further scale our data led offering and provide true momentum to our clients own transformation.

This model, with a country led approach, is called the “Power of One” and gathers all the capabilities of the Groupe under one roof, putting clients at the core of the organisation.

It breaks down the silos between Publicis Communications, Publicis Media, Publicis Sapient, and Publicis Health making them work seamlessly and efficiently to help clients transform marketing and business at scale.

Never has our vision and drive for Power of One been as demonstrable as in the role of the Global and Regional Client lead. The Publicis Groupe is a brand led organisation powered by data driven global Practices and has our clients at the absolute core of our business. The role of a RCL is essential for driving growth, for understanding and leading our clients own transformation through delivering the true scale our agencies capabilities. A RCL sets the vision, builds a culture of collaboration and curates a team of experts from our whole Groupe to deliver on that promise. They are true leaders with responsibility for revenue, profitability and leading the relationship with our clients. We could not be more committed to delivering excellence and we articulate our approach to that as the following;

Clients Come First; The entire Publicis Groupe transformation was designed to put clients at the center of all we do. Their needs and objectives drive the solutions we provide in order to help them win and grow.

We are Seamless; We have created the powerful role of the Regional Client Leader. One person who acts as one point of access and one point of accountability to tap an 80,000-deep pool of talent - free from silos, legacy, and convention.

We are Frictionless; We have unified P&Ls and removed all operational barriers that enable true collaboration.

We are Modular; The core benefit of our new organization is not only in the depth and range of capability but, more importantly, in our ability to configure situationally; the ability to configure around individual client needs and an open architecture to plug & play world class partners when needed. Modularity is critical as it enables a future proof way for this organization support innovation now and keep pace the changes that show no sign of stopping.

We are United; By fusing together our creative, intelligence, and technology expertise, we are able to provide clients with transformative ideas and consumer experiences, unlike any other agency or holding company in the marketplace.

Job Description

• Partnership with existing clients and extension of client base to agreed Client Partnering strategy
• Best in class client relationship building, proactive, ‘can do’ attitude and seamless implementation
• Take responsibility for development, delivery and evaluation of projects working in conjunction with all functions
• Establish alternatives for brand/marketing communication and advertising strategy
• Drive the development of new marketing communication and advertising strategy for products and programmes as well as the creation of new alternative offline revenue streams
• Regularly assessing performance of existing programs/solutions and finding new methods for increasing yield
• Liaising with product marketing teams to identify marketing opportunities
• Working with creative to create marketing strategy roadmap for brands that meets new revenue targets
• Developing successful market proposition, pricing and go-to-market strategies for these new commercial products/program
• Creating all relevant go-to-market collateral and communication programs to support new product/program launches
• Responsibility for key process improvement projects as agreed with Account Director (e.g. Creative briefing process, financial tracking etc)
• Ensure account and project management are continually aligned
• Provide timely and consistent communication to account director and team about project status, profitability and people
• Develop strong relationships with all other parts of the business and raise profile within the agency
• Provide team with broader industry knowledge and specialism
• Collaborative partnerships with Project management team
• Identify continuously client’s needs and establish/present initial strategy alternatives accordingly
• Carry out shared values faithfully and play as a role model for junior members
• Present clear instructions, guidelines and prompt review to junior members
• Develop new clients and competition PT; support to create opportunity for competition PT
• In-charge of financial performance (P&L target) management; in charge of managing client’s billing and profit targets, and closely observe client’s financial security and report results
• Active participation in monthly team finance meetings in partnership with budget controller

Qualifications

• A diploma/Bachelor's degree in Marketing/Advertising/Communications
• Strong project management skills and keen understanding of creative development process and budget control
• Minimum 4 years of relevant experience in managing campaigns in an integrated agency environment handling B2B marketing /branding
• Proven track record in growing accounts, winning new business/pitches
• Strong understanding of how mobile is affecting the retail space and overall consumer journey
• Experience in consumer electronics/FMCG/ IT retail projects is preferred
• Demonstrated proficiency in written and verbal communications skills in English
• Dedication to clients and team colleagues
• Ability to produce under pressure and management of timelines and production
• Experience working in an integrated agency environment