Indie Lee & Co.

Indie has always had a green thumb. Whether it was tending to her 800 sq. ft greenhouse or formulating plant- derived beauty products for her friends and family, it was in her DNA to believe that the best ingredients come from the earth. So, you can imagine her surprise when doctors diagnosed her with a life-threatening brain tumor that they believed could be environmentally derived.
It didn’t take long for a re-invigorated and healed Indie to embrace radical self-acceptance, a commitment to joy, and a never-ending pursuit for plant and people-first solutions. Then it happened, Indie created Indie.
Captivated by her resilient spirit and capacity to touch others through her mission, Indie enlisted the best of the best the industry had to offer. Partnering with world-class formulators and like-minded investors, Indie’s vision was made a reality. Her quest to source the earth’s finest ingredients fuels her line of high-performing, versatile, beauty products that lives up to the highest standards of clean and cruelty-free as seen with our numerous certifications, including COSMOS and Leaping Bunny.
Her commitment to bringing products grounded in nature, supported through science, and inspired by life to everyone is reinforced daily by her spirit and the support of those who believe wholeheartedly in her calling to infuse the beauty industry with authenticity and efficacy. Indie’s transformative mission transcends beauty; she has spoken at events such as SXSW and PopSugar Play/ Ground. She also serves on the FIDM Beauty Program’s Advisory Council and sits on the board of the American Autoimmune Related Diseases Association. It is Indie’s sincere hope that her awakening creates change and inspires others to live life passionately and with purpose.

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